In fiscal 2016, the eight U.S. lotteries operating video lottery terminals (VLTs) generated $6.4 billion in net machine income (NMI), an increase of 4% over the previous year, according to La Fleur’s Fiscal 2016 VLT Special Report. In comparison, U.S. lotteries’ traditional lottery sales increased 3% to $67.3 billion.
Bigger, better EuroMillions is the way organizers are describing the revamped European bloc lotto game. The higher priced tickets went on sale on September 24.
U.S. instant ticket product managers were surveyed by La Fleur’s Magazine on what is most important for a holiday scratcher to maximize sales. The results follow below:
In October, the Illinois Lottery introduced the 13th edition of its breast cancer awareness instant lottery game, Carolyn Adams Ticket for the Cure ($3). Illinois was the first lottery to launch a game to support the fight against breast cancer.
The Michigan Lottery hopes players will have a happier holiday thanks to a special digital incentive.
The Atlantic Lottery Corp. (ALC) launched a $2 Ink scratcher as part of its pop-culture themed tickets.
The Kansas Lottery launched Alchemy3’s Collect & Win app for its Holiday Dash promotion for draw games.
OLG is capitalizing on holiday gift sales by launching its new gift card program. On October 11, OLG began sales for its Defined Offer (Lotto Max and Lotto 6/49) gift cards in partnership with the two big players in the gift card space, Blackhawk Networks and InComm.
The new Finnish gaming company will start its operations on January 1, 2017, as the gaming operations of Fintoto, RAY, and Veikkaus merge. The company will reinforce the Finnish responsible gaming system.
I GT conducted Gemini Touch pilots in both Rhode Island and Tennessee to vet any technical issues prior to full deployment. These pilots enabled IGT to understand machine response and behavior within a live environment under high-traffic use.