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Dallas Cowboys Partnership

Chad Estis, Executive Vice President – Business Operations
Dallas Cowboys

The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State. Sports marketing sponsorships have become an increasingly important tool for brand engagement. This presentation will show how the U.S. lottery industry can take sports sponsorships to the next level.

2016-12-29T16:41:57+00:00 December 29th, 2016|