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Lottery Gift Cards

Diana Pratt, Brand Manager, Instants, OLG

In fall 2016, OLG will introduce two types of gift cards: LOTTO MAX and LOTTO 6/49 cards with partners Blackhawk Networks and InComm and a Declining Balance gift card for all lottery products at retail. This presentation will address how the cards work, the obstacles that were overcome to launch these products, the marketing support plan and sales results to date.

2016-12-29T16:03:07+00:00 December 29th, 2016|