Magazine 2017-04-13T20:05:56+00:00

Tatts’ #Joyments Campaign

Other Features

Quebéc’s $100 Ticket: Ultime

Loto-Québec launched a $100 scratcher called “Ultime” on February 6, 2017. It will be sold for eight weeks culminating with a March 30 drawing for 20 prizes of $1 million. “The main feature—the DNA of [...]

Tatts’ #Joyments Campaign

Tatts Group Lotteries implemented the first major repositioning of its Instant Scratch-Its brand in more than a decade with its new national #joyments campaign. It focuses on how Instant Scratch-Its deliver little moments of joy [...]

Maine’s Tiny Homes Scratcher

Tiny homes are all the rage on television. Shows like Tiny House Nation have a loyal following of people who dream (or just want to imagine) living in a 250-square-foot tiny home (also known as [...]

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DC-7’s Scratcher

Why is number seven considered lucky? According to U.K.’s Daily Mail, “stop any person in the street and ask them to choose an odd number between 1 and 10. More often not, they will say [...]

KLC’s Mobile App

The Kentucky Lottery Corp. (KLC) recently launched its new Kentucky Lottery App available for iOS and Android users. There are 20 different Instant Play games that can be played via the app on a mobile [...]

Digital Marketing

The Michigan Lottery is focusing on digital campaigns to promote online draw sales. “[In the past year] our most successful digital campaign promoted draw-based games, such as Powerball and Mega Millions, through paid social channels,” [...]

Tar Heel State Keno

North Carolina Education Lottery (NCEL) will launch a fast draw keno in fiscal 2018. “The lottery’s goal is to launch in October with 500 retailers,” stated Alice Garland, Executive Director, NCEL. “Based on this, we [...]

IGT Releases “Beyond Hope: Engaging Players’ Motivations” Study

IGT’s “For the Win: A Global Study of Player Motivations” began with a multi-stage, 10-country research protocol in November 2016 involving 8,000 adult players and non-players. The study was led by Gerard Caro, Senior Director [...]

Sweet Sales & Profits for the Tennessee Education Lottery

In a state where breathtaking Great Smoky Mountains, Southern barbeque and country music are indigenous to life, the Tennessee Education Lottery Corporation has become part of the soundtrack. The story begins in 1985 when Rebecca [...]

Lotteries & Affiliate Marketing: Critical for Maximizing Online Sales

Lottery affiliate marketing is a type of performance-based marketing in which a lottery rewards one or more affiliates for each player brought by the affiliate’s own marketing efforts. Affiliate marketing is used by lotteries and [...]

NLS Announces Major Lottery Contracts in Greece & Norway

NOVOMATIC Lottery Solutions (NLS) has announced the award of two major lottery contracts with European lottery organizations. Greece: OPAP Following a competitive procurement process, OPAP, the Greek betting and lottery group, has selected NOVOMATIC Lottery [...]

U.K. National Lottery Campaign to Support the People’s Projects

A nationwide retail campaign to support The People’s Projects kicked off in National Lottery stores in March. The campaign aims to encourage customers visiting National Lottery outlets to vote in The People’s Projects—a partnership between [...]

Texas Lottery Unveils Willy Wonka™ Golden Ticket

Texas Lottery launched its Scientific Games-licensed $10 WILLY WONKA™ GOLDEN TICKET. The new scratch ticket offers players the chance to win up to $250,000 instantly or enter non-winning tickets into promotional second- chance drawings for [...]

IGT Wins Interactive Casino & Lottery Contract With Norsk Tipping

IGT Global Services Limited has signed contracts with Norsk Tipping to provide interactive casino and Instant Win game libraries and custom games through a Remote Game Server (RGS) as part of a recent competitive procurement [...]

Pollard Banknote Announces Interest In Acquiring INNOVA Gaming

On March 9, Pollard Banknote announced that it had presented a proposal to INNOVA Gaming Group Inc. to acquire 100% of the issued and outstanding common shares of INNOVA at a price per share of [...]

Black Light Bus Shelter

Lotterywest is rolling out some innovative marketing for their newest instant ticket campaign—Scratchie Family. It’s a first-to-market for Australia with custom paint shipped in for this special build and customized black lights installed into the [...]

Connecticut’s Lucky New Year Promo

Connecticut Lottery Corporation’s slogan for Keno celebrates the fact that “It’s a whole new kind of fun: A chance to win every four minutes.” Certainly lottery players find Keno’s fast draw pace to be exhilarating. [...]

Other Stories

DC-7’s Scratcher

Why is number seven considered lucky? According to U.K.’s Daily Mail, “stop any person in the street and ask them to choose an odd number between 1 and 10. More often not, they will say [...]

KLC’s Mobile App

The Kentucky Lottery Corp. (KLC) recently launched its new Kentucky Lottery App available for iOS and Android users. There are 20 different Instant Play games that can be played via the app on a mobile [...]

Digital Marketing

The Michigan Lottery is focusing on digital campaigns to promote online draw sales. “[In the past year] our most successful digital campaign promoted draw-based games, such as Powerball and Mega Millions, through paid social channels,” [...]

Tar Heel State Keno

North Carolina Education Lottery (NCEL) will launch a fast draw keno in fiscal 2018. “The lottery’s goal is to launch in October with 500 retailers,” stated Alice Garland, Executive Director, NCEL. “Based on this, we [...]

Black Light Bus Shelter

Lotterywest is rolling out some innovative marketing for their newest instant ticket campaign—Scratchie Family. It’s a first-to-market for Australia with custom paint shipped in for this special build and customized black lights installed into the [...]

Connecticut’s Lucky New Year Promo

Connecticut Lottery Corporation’s slogan for Keno celebrates the fact that “It’s a whole new kind of fun: A chance to win every four minutes.” Certainly lottery players find Keno’s fast draw pace to be exhilarating. [...]

DC United Scratcher

The DC Lottery will launch its first-ever licensed DC United pro soccer ticket in March. “Soccer continues to grow in popularity here in DC. And our Scarborough research indicates that people who attend DC United [...]

Daily Grand

Canada’s newest multi-provincial lotto game, Daily Grand, launched on October 18. It was sold by four of the five Canadian lotteries (BCLC, Loto-Quebec, OLG and WCLC). Atlantic Lottery Corp. (ALC) will launch Daily Grand sales [...]

Holiday Super Ticket

The Texas Lottery incorporated a 25-play spot feature, typically attributed with the Advent Calendar designs used for Christmas tickets, for its $10 holiday ticket. Called Holiday Countdown Super Ticket, the $10 ticket featured three games [...]

Casino Scratcher

In January, Washington’s Lottery launched its third venture with a native American tribe. The $5 scratcher is called Northern Quest Resort & Casino—a tribal casino run by the Kalispel Tribe in Spokane. “The top prize [...]

New Lottery Directors

Alan Larrick was appointed West Virginia Lottery Director by Governor Jim Justice in January of 2017. He brings a wealth of private sector and legal experience to the position. Larrick has practiced law for the [...]

Breast Cancer Ticket

In October, the Illinois Lottery introduced the 13th edition of its breast cancer awareness instant lottery game, Carolyn Adams Ticket for the Cure ($3). Illinois was the first lottery to launch a game to support the fight against breast cancer. 

iLottery Promotion

The Michigan Lottery hopes players will have a happier holiday thanks to a special digital incentive.

Tattoo Ticket

The Atlantic Lottery Corp. (ALC) launched a $2 Ink scratcher as part of its pop-culture themed tickets.

Holiday Dash Collect & Win

The Kansas Lottery launched Alchemy3’s Collect & Win app for its Holiday Dash promotion for draw games.

Lottery Gift Card Startup

OLG is capitalizing on holiday gift sales by launching its new gift card program. On October 11, OLG began sales for its Defined Offer (Lotto Max and Lotto 6/49) gift cards in partnership with the two big players in the gift card space, Blackhawk Networks and InComm.

IGT Releases “Beyond Hope: Engaging Players’ Motivations” Study

IGT’s “For the Win: A Global Study of Player Motivations” began with a multi-stage, 10-country research protocol in November 2016 involving 8,000 adult players and non-players. The study was led by Gerard Caro, Senior Director [...]

Sweet Sales & Profits for the Tennessee Education Lottery

In a state where breathtaking Great Smoky Mountains, Southern barbeque and country music are indigenous to life, the Tennessee Education Lottery Corporation has become part of the soundtrack. The story begins in 1985 when Rebecca [...]

Lotteries & Affiliate Marketing: Critical for Maximizing Online Sales

Lottery affiliate marketing is a type of performance-based marketing in which a lottery rewards one or more affiliates for each player brought by the affiliate’s own marketing efforts. Affiliate marketing is used by lotteries and [...]

NLS Announces Major Lottery Contracts in Greece & Norway

NOVOMATIC Lottery Solutions (NLS) has announced the award of two major lottery contracts with European lottery organizations. Greece: OPAP Following a competitive procurement process, OPAP, the Greek betting and lottery group, has selected NOVOMATIC Lottery [...]

U.K. National Lottery Campaign to Support the People’s Projects

A nationwide retail campaign to support The People’s Projects kicked off in National Lottery stores in March. The campaign aims to encourage customers visiting National Lottery outlets to vote in The People’s Projects—a partnership between [...]

Texas Lottery Unveils Willy Wonka™ Golden Ticket

Texas Lottery launched its Scientific Games-licensed $10 WILLY WONKA™ GOLDEN TICKET. The new scratch ticket offers players the chance to win up to $250,000 instantly or enter non-winning tickets into promotional second- chance drawings for [...]