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D.C. Symposium 2017-03-23T19:03:54+00:00

The D.C. Symposium

The theme of La Fleur’s 2017 Lottery Symposium is “Lottery Content Innovators.” The D.C. Lottery is the co-host of the conference. The symposium will be held at the Jack Morton Auditorium at George Washington University. The symposium will examine the role of content innovation for the $300 billion global lottery industry. While digital is the fastest growing channel, most U.S. lotteries are prohibited from selling online. Speakers will examine how lotteries can innovate with traditional products. Today, “instant-ified” products—e-instants, ITGs, 2nd chance and mobile apps—are helping to reboot traditional lottery marketing and improve the bottom line.

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Presentations

Gold Program Sponsors

Silver Program Sponsors

Hospitality Event Sponsor

Highlighted Speakers

Frank Badillo
Frank Badillo MacroSavvy LLC
Samuel Tatum,
Samuel Tatum,Radio One DC
Sara Slane,
Sara Slane,American Gaming Association
Congressman Jon Porter, The Porter Group
Congressman Jon Porter, The Porter Group
Darryl Nirenberg,
Darryl Nirenberg,Steptoe & Johnson

The Westin Georgetown

After registering to attend the conference, you’ll receive an email with the link to reserve a greatly discounted rate at the hotel.

Agenda

2017 SYMPOSIUM AGENDA

2-4 p.m.

  • La Fleur’s Private Lottery Marketers Meeting (Westin Hotel)

4-6:30 p.m.

  • Registration

4-6:30 p.m.

  • Opening Night Conference Reception (Caucus Room – Westin Hotel)
  • Hospitality Event Sponsor: ICF Olson

DC LOTTERY SPOTLIGHT

9 a.m. (Program Kickoff)

  • Welcome Address
    • Tracey Cohen, Interim Executive Director, D.C. Lottery
  • DC-7’s – A Game That Was Actually Never Meant To Be
    • John Gorman, Director of Marketing, D.C. Lottery
  • Inspired Product Development: Doing What Hasn’t Been Done Before
    • Jodie Warren, Director of Campaign Management, MDB Communications
  • Panel: Making “Majic”
    • Tracey Cohen, Interim Executive Director, D.C. Lottery
    • John Gorman, Director of Marketing, D.C. Lottery
    • Samuel Tatum, Director of Sales, Radio One DC
    • Jodie Warren, Director of Campaign Management, MDB Communications

FEDERAL GAMING SPOTLIGHT

  • American Gaming Association’s 2017 Outlook
    • Sara Slane, SVP, Public Affairs, American Gaming Association
  • National Association of Convenience Stores’ 2017 Agenda
    • Darryl Nirenberg, Partner, Steptoe & Johnson LLP
  • Federal Gaming Outlook
    • Congressman Jon Porter (Ret.), Founding Member & President/CEO of the Porter Group
  • Panel: Impact of the Trump Presidency for Lotteries & Gaming
    • Darryl Nirenberg, Partner, Steptoe & Johnson LLP
    • Congressman Jon Porter (Ret.), Founding Member & President/CEO of the Porter Group
    • Sara Slane, SVP, Public Affairs, American Gaming Association

MANAGING BLOC LOTTOS

  • Panel: Mega Millions
    • Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency
    • Paula Otto, Executive Director, Virginia Lottery
  • Panel: Promoting Powerball as a National Brand
    • Gary Grief, Executive Director, Texas Lottery
    • Terry Presta, Executive Director, Kansas Lottery
    • Bret Toyne, Executive Director, MUSL

SPONSOR PRESENTATIONS

  • Gold Program Sponsor Presentation: Alchemy 3
  • Gold Program Sponsor Presentation: IGT
  • Gold Program Sponsor Presentation: INTRALOT, Inc.
  • Gold Program Sponsor Presentation: NOVOMATIC Lottery Solutions
  • Gold Program Sponsor Presentation: OpenMarket
  • Gold Program Sponsor Presentation: Scientific Games

LOTTERY RETAILING

  • Leveraging Success to Increase Space/Awareness: A Focus on the Instant Ticket Category
    • Tom Delacenserie, Secretary, Florida Lottery
  • Wawa On Retailing
    • Anne Kerstetter, Mgr., Store Operations Payments & Reconciliations, Wawa, Inc.
  • Murphy USA on Retailing
    • Steven “Nickels” Desautels, Senior Category Mgr., GM & Non-Foods, Murphy USA Inc.

SCRATCHER MARKETING

  • BCLC’s Instant Ticket Revitalization Program
    • Heather Tryon, Category Manager, Instant, BCLC
  • Loto-Quebec’s $100 Scratcher
    • Josee Noel, Brand Manager, Loto-Quebec

 INTERNET/SUBSCRIPTION SALES

  • Setting Up An Online Community: Players & Retailers
    • Maura McCann, Marketing Director, New Hampshire Lottery
  • OLG: Mobile Update
    • Amanda Veraldi, Senior Manager, Digital Marketing, OLG

RESEARCH

  • Generation X Marks the Spot For Growth
    • Frank Badillo, Director of Research, MacroSavvy

IGT Private Marketers Luncheon

Moderator: Michelle Carney, VP, Marketing & Strategic Initiatives, IGT


NEW DEVELOPMENTS

  • Connecticut’s Keno Game
    • Frank Farricker, Interim President & CEO, Connecticut Lottery Corp.
  • MGM National Harbor Launch
    • Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency
  • Nebraska’s Draw Game Strategy
    • Brian Rockey, Director, Nebraska Lottery
  • Panel: Draw Game Innovation
    • Frank Farricker, Interim President & CEO, Connecticut Lottery Corp.
    • Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency
    • Brian Rockey, Director, Nebraska Lottery
    • Jon Clontz, CEO, Wyoming Lottery Corp.

DRAW GAMES

  • Pennsylvania Draw Game Case Study
    • Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery
  •  Florida Lottery Draw Game Case Study
    • Shelley Gerteisen, Product Manager, Florida Lottery
  • Wyoming’s Draw Game Strategy
    • Robin Reining, Chief Administrative Director, Wyoming Lottery Corp.

ADVERTISING STRATEGIES

  • Digital Media Case Study
    • ICF Olson
  • Building a Community of Lotto Players: Learnings
    • Kristen Knape, Strategic Director, David & Goliath
  • WiFi Marketing Program
    • Andrew Kinnear, Principal, U35x

 

NCPG EVENING EVENT – Pinstripes (Bocce)

Social fundraiser for all attendees for National Council on Compulsive Gambling

9-11:30 a.m.

  • Lottery Interactive Workshop