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D.C. Symposium 2017-05-04T14:24:25+00:00

The D.C. Symposium

The theme of La Fleur’s 2017 Lottery Symposium is “Lottery Content Innovators.” The D.C. Lottery is the co-host of the conference. The symposium will be held at the Jack Morton Auditorium at George Washington University. The symposium will examine the role of content innovation for the $300 billion global lottery industry. While digital is the fastest growing channel, most U.S. lotteries are prohibited from selling online. Speakers will examine how lotteries can innovate with traditional products. Today, “instant-ified” products—e-instants, ITGs, 2nd chance and mobile apps—are helping to reboot traditional lottery marketing and improve the bottom line.

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Gold Program Sponsors

Silver Program Sponsors

Hospitality Event Sponsor

Highlighted Speakers

Jeff DeWitt,
Jeff DeWitt, D.C. Government
Frank Badillo
Frank Badillo MacroSavvy LLC
Samuel Tatum,
Samuel Tatum,Radio One DC
Sara Slane,
Sara Slane,American Gaming Association
Congressman Jon Porter, The Porter Group
Congressman Jon Porter, The Porter Group
Darryl Nirenberg,
Darryl Nirenberg,Steptoe & Johnson

The Westin Georgetown

After registering to attend the conference, you’ll receive an email with the link to reserve a greatly discounted rate at the hotel.

Agenda

2017 SYMPOSIUM AGENDA

2-4 p.m.

  • La Fleur’s Private Lottery Marketers Meeting (Westin Hotel)

4-6:30 p.m.

  • Registration (Caucus Room Brasserie – Westin Georgetown Hotel)

4-6:30 p.m.

  • Opening Night Conference Reception (Caucus Room Brasserie – Westin Georgetown Hotel)
  • Hospitality Event Sponsors: ICF Olson & Jackpocket

Evening Free

DC LOTTERY SPOTLIGHT

9 a.m. (Program Kickoff)

  • Keynote: Continuous Improvement in Government
    • Jeffrey S. DeWitt, Chief Financial Officer, District of Columbia
  • DC-7’s – A Game That Was Actually Never Meant To Be
    • John Gorman, Director of Marketing, D.C. Lottery
  • Inspired Product Development: Doing What Hasn’t Been Done Before
    • Jodie Warren, Director of Campaign Management, MDB Communications
  • Panel: Making “Majic”
    • Tracey Cohen, Interim Executive Director, D.C. Lottery
    • John Gorman, Director of Marketing, D.C. Lottery
    • Samuel Tatum, Director of Sales, Radio One DC
    • Jodie Warren, Director of Campaign Management, MDB Communications

FEDERAL GAMING SPOTLIGHT

  • American Gaming Association’s 2017 Outlook
    • Sara Slane, SVP, Public Affairs, American Gaming Association
  • National Association of Convenience Stores’ 2017 Agenda
    • Darryl Nirenberg, Partner, Steptoe & Johnson LLP
  • Federal Gaming Outlook
    • Congressman Jon Porter (Ret.), Founding Member & President/CEO of the Porter Group
  • NASPL: Internet Gaming is a State Issue

    • Paula Otto, Executive Director, Virginia Lottery
  • Panel: Impact of the Trump Presidency for Lotteries & Gaming
    • Darryl Nirenberg, Partner, Steptoe & Johnson LLP
    • Congressman Jon Porter (Ret.), Founding Member & President/CEO of the Porter Group
    • Sara Slane, SVP, Public Affairs, American Gaming Association
    • Paula Otto, Executive Director, Virginia Lottery

MANAGING BLOC LOTTO

  • Panel: Promoting Powerball as a National Brand
    • Bret Toyne, Executive Director, MUSL
    • Drew Svitko, Executive Director, Pennsylvania Lottery
    • Gary Grief, Executive Director, Texas Lottery

GOLD SPONSOR PRESENTATIONS

  • Alchemy 3: National Campaign Execution
    • Derek Gwaltney, Director of Marketing & Business Development, Alchemy 3
  • IGT: Field Execution to Drive Sales
    • Wylie Dillard, VP Sales, Northstar New Jersey
  • INTRALOT: Interactive Games in Ohio
    • Fivi Rondiri, Corporate Marketing Manager, INTRALOT, Inc.
  • NOVOMATIC Lottery Solutions (NLS): Stayin’ Alive
    • Pall Palsson, Sr. Director, Corporate Innovation & Strategy, and Agnieszka Rylska, Marketing Manager, NLS
  • OpenMarket: Leveraging the Power of SMS
    • David Lione, Sr. Enterprise Account Director, OpenMarket
  • Scientific Games
    • Jeff Shoumaker, Regional VP, Scientific Games

AUSTRIAN COFFEE BREAK

Sponsored by NOVOMATIC Lottery Solutions

LOTTERY RETAILING

  • Leveraging Success to Increase Space/Awareness: A Focus on the Instant Ticket Category
    • Tom Delacenserie, Secretary, Florida Lottery
  • Wawa On Retailing
    • Anne Kerstetter, Mgr., Store Operations Payments & Reconciliations, Wawa, Inc.

CANADIAN MARKETING

  • Winning with WiFi
    • Andrew Kinnear, U35x
  • Non-Traditional Approach to a Traditional Portfolio
    • Heather Tryon, Category Manager, Instant, BCLC
  • Loto-Quebec’s $100 Scratcher (Ultime)
    • Anne-Marie Voyer, Department Manager, Product Management & Development , Loto-Quebec
  • Panel: Canadian Lottery Marketers
    • Heather Tryon, Category Manager, Instant, BCLC
    • Anne-Marie Voyer, Department Manager, Product Management & Development , Loto-Quebec
    • Amanda Veraldi, Senior Manager, Digital Marketing, OLG

 INTERNET/SUBSCRIPTION SALES

  • Setting Up An Insight Community: Players & Retailer Engagement
    • Maura McCann, Marketing Director, New Hampshire Lottery
  • OLG: Mobile Update
    • Amanda Veraldi, Senior Manager, Digital Marketing, OLG & Jason Hyde, VP, Creative & User Experience, Plastic Mobile
  • Online Subscriptions
    • Terri Rose, Director, Advertising & Gaming, Virginia Lottery

RETAILING TRENDS

  • Retailing Advancements

    • Drew Svitko, Executive Director, Pennsylvania Lottery
  • Diverging Retail Trends by Generation: Millennials, Gen X and Boomers
    • Frank Badillo, Director of Research, MacroSavvy


Main Luncheon

IGT Private Marketers Luncheon (by invitation)

According to IGT’s recent Customer Satisfaction survey, growth in the form of implementing new channels, attracting new players and developing new games are the biggest challenges facing our lottery customers. Join IGT for an interactive discussion on the challenges facing our industry. It will also include an interactive experience with iHeart representatives, a selfie station and a local iHeart DJ who will provide some great music to suit every taste out there on Wednesday afternoon! This session will be moderated by Michelle Carney, VP, Strategic Customer Initiatives at IGT. Pat Schmidt, Senior Director, Brand Licensing, and Amy Morin, Director, Marketing & Creative Design, are also participating on behalf of IGT.


DRAW GAMES

  • Pennsylvania Draw Game Case Study
    • Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery
  •  Florida Lottery’s 2017 Draw Game Expansion
    • Shelly Gerteisen, Draw Product Manager, Florida Lottery
  • Draw Game Strategy
    • Robin Reining, Chief Administrative Director, Wyoming Lottery Corp.
  • Panel: U.S. Lottery Marketers
    • John Gorman, Marketing Director, DC Lottery
    • Shelly Gerteisen, Draw Product Manager, Florida Lottery
    • Maura McCann, Marketing Director, New Hampshire Lottery
    • Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery
    • Terri Rose, Director, Advertising & Gaming, Virginia Lottery
    • Robin Reining, Chief Administrative Director, Wyoming Lottery Corp.

ADVERTISING STRATEGIES

  • Stepping Outside the Comfort Zone: Thinking Outside Our Lottery Vertical
    • Jamie Anderson, Executive Director, Strategy, ICF Olson
  • Dream
    • Greg Buri, Creative Director/Writer, David & Goliath
  • The Evolution of Influencer Marketing
    • Jennifer Gove, President, Preston Kelly

 

NEW DEVELOPMENTS

  • Good Play, Good Practices: What We’ve Learned in Our First Year of Keno
    • Frank Farricker, Interim President & CEO, Connecticut Lottery Corp.
  • The Evolution of Gaming in the Northeast
    • Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency
  • Panel: Draw Game Innovation
    • Frank Farricker, Interim President & CEO, Connecticut Lottery Corp.
    • Gordon Medenica, Director, Maryland Lottery & Gaming Control Agency
    • May Scheve Reardon, Executive Director, Missouri Lottery
    • Jon Clontz, CEO, Wyoming Lottery Corp.

NCPG EVENING FUNDRAISING EVENT

Strikes for Responsible Gaming 5: Bocce Bash – 6:30-8:30 p.m. – Pinstripes (Georgetown)

Help support the National Council on Compulsive Gambling (NCPG) and have fun networking with colleagues by attending this annual event at La Fleur’s DC conference. Pinstripes is a popular Georgetown restaurant that offers Italian-American fare, bocce & bowling in a sprawling space with indoor and outdoor seating and a bar. Here is a chance to watch rivals in a game of bocce. There will be generous appetizers, cash bar and reserved space at venue for our group. (For sponsorship opportunities, contact Barbara Rollins at NCPG at (202) 360-4553 or email to barbarar@ncpggambling.org.)

Shuttle bus transportation will begin at 6 p.m. from Westin Georgetown to take attendees to Pinstripes, 1064 Wisconsin Ave. NW, Washington, DC. It is an easy 5-10 walk up M Street in Georgetown to reach Pinstripes.

9-11:30 a.m.

BAKEOFF Interactive Workshop

  • Customized Scratcher Tickets
    • Stephen Cooke, Lottery Product Manager, D.C. Lottery
  • The Concept
    • Kristen Knape, Strategic Director, David & Goliath
  • Anniversary Considerations: Special Incentives
    • Shelly Gerteisen, Draw Product Manager, Florida Lottery
  • Mobile Play
    • Jamie Anderson, Executive Director, Strategy, ICF Olson
  • The Montreal’s Canadien Ticket
    • Anne-Marie Voyer, Department Manager, Product Management and Development, Loto-Quebec
  • $2 Bourbon & Bucks
    • Maura McCann, Marketing Director, New Hampshire Lottery
  • Experiential IoT Platform
    • Jennifer Gove, President, Preston Kelly
  • Virginia Lottery Presentation
    • Terri Rose, Director, Advertising & Gaming, Virginia Lottery