TLF Publications was founded in 1990 by Terri Markle, who had spent 11 years working as a lottery editor at two trade lottery publications. The company’s first product was La Fleur’s 1990 Compendium of Lottery Statistics. In 1992, Terri’s husband Bruce La Fleur joined the company as executive vice president. The company has published over 90 statistical publications, including La Fleur’s World Lottery Almanac, La Fleur’s European Lottery Abstract, La Fleur’s Compendium of Best Instant Games and Principles of Contemporary Lottery Marketing. Byron La Fleur is now CEO.
In 1993, TLF Publications launched La Fleur’s Lottery World, a monthly newsletter. In 1995, La Fleur’s Magazine evolved into a full-color magazine dedicated to serving the global lottery industry.
In 1995, TLF Publications entered the lottery conference business. La Fleur’s Lottery Symposium was held in March 1995 in Virginia. For the last two decades, the symposium has been held every spring and rotates locations. TLF launched its second conference, La Fleur’s Lottery Conclave. It is now held every fall in Austin, Texas.
Our first eConference was held in June 2018. Since then, TLF Publications has programmed multiple topic specific eConferences (including iLottery, retail and sports wagering). In 2020, TLF organized six eConferences between February 2020 and September 2020 during the pandemic. La Fleur’s 2021 Winter eConference (February 11-12) attracted 1,000+ attendees. It included a micro European Lottery eConference dedicated to two hours of programming on European lottery specific themes.