Draw game sales were down double-digit in fiscal 2020 for many U.S. lotteries with no huge bloc lotto jackpots. La Fleur’s Magazine surveyed 20+ U.S. lotteries on what special digital promotions and social media events are being rolled out to bolster in-state and national bloc games in the next three months. Digital programs, such as [...]
Scientific Games was awarded a new, four-year contract by Nederlandse Loterij, the Dutch National Lottery ( or "the Lottery"), to provide instant game "scratch cards" through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management program used by more than 20 lotteries globally. The agreement may be extended by Nederlandse Loterij for up to four [...]
Lithuania’s lottery operator Olifeja took players’ desire to control their success to the next level. Since 50% of lottery ticket sales in Lithuania are generated by retail that is currently focused on self-checkout areas development, Olifeja created new sales and technological cycle, allowing players to print preferred lottery tickets while shopping via self-checkout. Three of [...]
Scientific Games Corporation today announced that a number of long-term institutional investors, including highly credentialed gaming industry investor Caledonia, have reached agreement to acquire a 34.9% stake in Scientific Games from MacAndrews & Forbes Incorporated ("MacAndrews & Forbes") at a price of $28.00 per share. In connection with the transaction, Scientific Games is implementing a [...]
INTRALOT is proud to announce the launch of INTRALOT Academy a brand new, contemporary training program aiming at providing valuable, hands-on knowledge of our products and services to our existing and new customers. INTRALOT, as part of its services, offers to its customers tailor-made and targeted high quality trainings with remote and on-site learning courses, [...]
Scientific Games announces the first pilot in Germany for advanced lottery self-service instant ticket vending technology with its PlayCentral HD. Known for leading innovation to modernize the lottery retail and player experience, Sachsenlotto (the “Lottery”) in Saxony has placed PlayCentral HD vending machines at a selection of pilot locations, including malls, various sized retailers and [...]
Camelot Lottery Solutions (Camelot LS) has launched its own Remote Gaming Server (RGS) that will enable its e-Instant game portfolio to be made available to lotteries in all regulated jurisdictions. Camelot LS is the e-Instants supplier to multiple major European lotteries, including the UK National Lottery, Irish National Lottery, and Loterie Romande. Its new RGS [...]
There will be seven presentations at La Fleur's Lottery Marketers' eSymposium on Wednesday, September 2. The two-hour program starts at 3 pm EST. Below are excerpts of what you can expect to hear discussed. There will be one presentation on instant ticket sales trends, three presentations on draw game sales trends, two presentations on advertising [...]
Unscramble words, identify iconic sites and guess Hoosier delicacies are just a few of the fun games that Hoosier Lottery launched to keep lottery players engaged during the pandemic. “The Hoosier Lottery continues to utilize our myLOTTERY platform to engage players via email and mobile app, in addition to broader social media and website touchpoints,” [...]
With marketing and promotional events cancelled across the board, which is impacting face-to-face engagement with players especially during the prime summer event season, the Arkansas Scholarship Lottery (ASL) is ramping up digital engagement through social media and contests. During the stay-at-home for the months of March, April and May, the ASL’s social media channel switched [...]
