The Mississippi Lottery Corporation (MLC) hired an innovative and creative advertising and marketing firm to bolster the lottery’s reach throughout the state. Maris, West and Baker (MWB) is a Jackson-based firm with a broad portfolio of artistic capabilities, branding experience, strategic knowledge and advertising experience. “We are ready for them to become a partner with [...]
Pollard Banknote announced the recent addition of WWE® to its portfolio of licensed brands. With a broad audience appeal containing a diverse fanbase spanning multiple generations, WWE is a natural fit for lottery partnership. WWE offers incredible creative design and promotional opportunities sure to delight lottery players. A wide range of Superstars and highly-recognizable brand [...]
Fiscal 2019 unaudited U.S. lottery traditional sales jumped 6% to $80.8 billion from $76 billion in fiscal 2018, according to La Fleur’s Magazine. This represents 0.4% of the 2019 Real Gross Domestic Product (GDP). Lottery sales cover the period ending June 30. Fiscal 2019 sales are estimated for the Texas Lottery and Michigan Lottery. Although [...]
Sports fans in Minnesota have it better than most. “The Star of the North” is one of the lucky states in the U.S. that has a professional sports team in every major sport. But come autumn, the Minnesota Lottery knows that football rules. The Lottery collaborated with its instant game provider Scientific Games to kick [...]
Employees at Gaming Laboratories International (GLI®) marked the company’s 30th anniversary by serving GLI’s customers and giving back to host communities around the world. Since the beginning, GLI has been fulfilling its mission to help regulators, suppliers and operators with “obsession-level” customer service and has tested and certified more than 3 million items in more [...]
Schafer Systems commenced its test of The Lottery Center™ at 15 Hoosier Lottery convenience stores in August 2019. “The Hoosier Lottery is the first U.S. lottery to place The Lottery Center at retail,” said Teresa Immel, Senior Director, Sales & Marketing, Schafer Systems (2018) Inc. “There will be 15 retailers conducting a test with sales [...]
In the future, lottery operations will be omni channel and customers will do business with your lottery in the way they choose to do it. Sports betting and new multi-player games may well be at the forefront of a new way of playing the lottery on mobile phones, in social environments, online, or even at [...]
In the age of mass customization, Take-A-Ticket’s CEO Seth Tigner takes a different approach to customer centricity. The Albany, Oregon ticket dispenser manufacturer leaves nothing to chance when building products for the lottery retailers. “If it is not retailer friendly, we do not design it,” insisted Tigner. “If the retailers are unhappy, ticket sales will [...]
Scientific Games announced that it has been chosen by the winning joint venture for the Turkish National Lottery to exclusively supply lottery instant games, its latest generation WAVE™ retail technology and supporting systems for 10 years in the nation of more than 80 million. Additionally, Scientific Games and its Turkish partner, Şans Dijital, were recently [...]
According to the U.S. Bureau of Labor Statistics, people ages 65 to 74 spent the most on lottery tickets and pari-mutuels (betting pools), spending an average of $132.43 from the third quarter of 2017 to the second quarter of 2018. This is almost twice as much, or even more, than the amount spent by any [...]