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So far Terri Markle has created 547 blog entries.
On Monday, Feb. 22, the CT Lottery will debut an add-on feature to its Play3 and Play4 games called “Wild Ball.” The Wild Ball is an extra number that is drawn by the CT Lottery at each drawing and increases a player’s chance of winning by creating more winning combinations. "We have a teaser campaign [...]
La Fleur’s Magazine surveyed lottery marketers on what’s new at their lottery in terms of marketing instant and draw games in the first quarter of calendar 2021 (1Q21). All draw games enjoyed the “halo” of renewed player attention both at retail and online due to the dueling Powerball and Mega Millions jackpots. “The impact of [...]
Dueling national jackpots for Mega Millions and Powerball consumed the attention of U.S. lotteries during the first three weeks of January. But the inexorable roll began on September 15 for Mega Millions and September 19 for Powerball. In the midst of a worldwide pandemic, jackpot fever became a wonderful diversion for news outlets. National media [...]
“Fun is at your fingertips” is the slogan promoting the DC Lottery’s new iLottery portal. “iLottery is here!” Online lottery sales went live on December 18. “We are encouraged by the early feedback and reception thus far to our iLottery platform,” said DC Lottery Executive Director Beth Bresnahan. “With just five weeks in market, we’re [...]
The slogan for Florida Lottery’s for GOLD RUSH SUPREME family of games (FOG) is “Good as Gold.” For the first time ever, its bonus play (previously second chance) promotion will offer a growing jackpot prize that increases with instant ticket sales. “Also, the promotion will span more than one year, which allowed us to add [...]
Who hasn’t cracked up watching cat videos online? With more than 2 million resident felines, Québec is home to a ton of cat lovers. “Not only that, we even have our own Internet sensation: Atchoum, a Québec-born Persian cat with a peculiar look, has captured the internet’s attention, joining the ranks of celebrity furballs like [...]
As the Mega Millions and Powerball lottery jackpots each crossed the $400 million threshold, the National Council on Problem Gambling (NCPG) urged consumers to protect themselves against excessive gambling, and called upon lotteries and the media to promote responsible gambling messages. Jackpot fever swept the nation. “There is a lot of consumer and media interest [...]
The Connecticut Lottery Corp. will launch the Wild Ball add-on to its Numbers games in late February. “Our Daily Numbers games will receive ‘extra’ marketing support in the form of radio and promotional support. We have a teaser campaign planned to generate awareness that Wild Ball is coming, then reinforcement advertising that it is an [...]