According to La Fleur's Magazine quarterly sales report in the May/June 2020 edition, the U.S. lottery industry's total sports betting revenues increased 126% to $73.7 million in 1Q20 thanks to the strong performance of the Oregon Lottery's new Scoreboard app. The Oregon Lottery launched its Scoreboard app in October 2019. Handle totaled $50.96 million in [...]
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The DC Office of Lottery & Gaming plans to delay the launch of retail sports betting until 2021 as a result of the pandemic, according to testimony at the DC City Council's budget oversight hearing for the Business & Economic Development Committee. This means that there will be no brick and mortar outlets that can [...]
By Terri Markle The last nine weeks since the United States and Canada went quiet and the streets stayed empty—as a result of “stay-at-home” state and provincial executive orders executed continentwide—has been eerie. In mid-March, residents stopped driving to work, eating in restaurants, attending sporting events and gathering in groups. For the $91 billion U.S. [...]
Sense of constancy. Direct contact. Constant information. Staying in touch. These are just a few of the answers that U.S. lottery marketers provided to the question of how a lottery players club helped their lottery organization to engage with its customers during COVID-19. “Our MVP Club allows us to maintain a sense of constancy with [...]
As lotteries across America saw upwards of 25% of their lottery retailer network deactivated and deemed “non-essential businesses,” the reality became strikingly clear. Risks of infections and executive “shelter in place” orders gave preference to a dedicated online channel where players could purchase their lottery tickets. Now as states grapple with huge budget deficits and [...]
As countries, such as Italy, were hard hit by the coronavirus in February, following the virus’ spread in Asia. Quickly government officials closed schools, issued stay-in-home orders and shuttered non-essential businesses. In March, VLTs and AWPs were shut down throughout Italy. Soon the proverbial doors would be closed for non-residents to enter the country. For [...]
La Fleur's Magazine surveys the U.S. and Canadian lotteries for their 13-week “quarterly” sales for the current as well as previous calendar year for all product categories—traditional and non-traditional games. In first quarter 2020 (ended March 31), U.S. lotteries’ total traditional sales decreased 3% to $19.8 billion from $20.4 billion. Internet revenues grew 47% while [...]
The Ohio Lottery made cashing winning tickets between $50–$5,000 easy and secure with the launch of the new mobile cashing feature, available through the Ohio Lottery mobile app. “Our MyLotto Rewards program is the backbone for the mobile cashing app,” explained Maureen Hall, Deputy Director, Digital Services, Ohio Lottery. “We were able to leverage profiles, [...]
In May, the Pennsylvania Lottery launched an integrated program featuring the Alchemy3-licensed SKEE-BALL® brand launched across four lottery product categories—traditional instant, digital iLottery, instant win draw game and keno. “With the popularity of the brand and various SKEE-BALL leagues around the Commonwealth, we felt the opportunities were endless,” explained Stephanie Weyant, Deputy Executive Director, Marketing [...]
The New Hampshire Lottery launched a new TV ad to salute its lottery retailers during the COVID crisis. “In May, still being sensitive to how we support the lottery in general, we’ll be running with a theme that resonates with everyone here in the Granite State —#603PRIDE,” explained Maura McCann, Director, Marketing, New Hampshire Lottery. [...]