Toronto Conference 2018-06-24T12:22:56-04:00

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2018 Toronto Conference

La Fleur’s 2018 Toronto conference will be held June 26-28, 2018 at the Ted Rogers School of Business on the Ryerson University campus. La Fleur’s Global Lottery Forum has been rebranded as La Fleur’s 2018 Lottery INNOVATION Exchange. The program will feature a dynamite lineup of external speakers plus numerous lottery all-stars for case studies.

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Click to see what the themes are for each day!

  • La Fleur’s Private Lottery Marketers Meeting (Ted Rogers School of Management – room is private)
    • 2:30-4:30 p.m.
  • THE REC ROOM Party (Sponsored by The Hive, Inc.) 
    • 5:30-7:30 p.m.
    • Guests registered at The Bond Place Hotel can stay a bus leaving for The Rec Room at 5 p.m. (outside the lobby)/Second bus at 5:30 p.m.
    • Attendees staying at other hotels will meet at The Rec Room
    • Attendance requires official registered badges from La Fleur’s
    • Location: 255 Bremner Blvd, Toronto, ON M5V 3M9

Wednesday, June 27

  • 8-5 p.m.-Registration Desk (outside Auditorium TRS 1-067, 7th Floor, Ted Rogers School of Management
  • 8-8:45 a.m.-Breakfast (outside TRS 1-067)
  • 8:45-9 a.m.-Welcome Address
    • Greg McKenzie, EVP & COO, OLG
  • 9-9:30 a.m.-Keynote: Generational Trends
    • Armida Ascano, Chief Insights Officer, Trend Hunter
    • As content and culture becomes increasingly democratized, the lines between generations become blurred. What are the similarities and differences between GenZ, Millennials, GenX and Boomers in the modern age? This session runs through the reusable frameworks behind all four generations. It also reviews each generation’s history and future opportunities. Time permitting, there will be 10-15 brainstorming questions to draw about applicability. Armida Ascano is the Chief Insights Officer at Trend Hunter and the brain behind the firm’s trend sessions and workshops. Ascano has used the content to help numerous brands innovate, including Chicago Tribune, Red Bull and WalMart. She has spoken at conferences like Foresight and Trends, Innovation Workshop facilitation and more.
  • 9:30-10 a.m.-Creating Relevance: Transformation & Diversification
    • George Sautter, EVP, Corporate Development & Strategy, Cineplex Entertainment, Inc.
    • From the discovery process to the application of specific strategic templates, a road map will be detailed for driving relevancy and enterprise value in a disruptive business environment with new and existing customers through an integrated ecosystem of products, platforms and brands. This presentation will detail the conception, formulation and execution of a diversification strategy and a resulting transformation initiative that has extended a company’s enterprise into key adjacencies while seeding future opportunities beyond.
  • 10-10:30 a.m-Moving Beyond the Speed of Your Customer
    • Eric Morris, Director, Retail & Services, Google Canada
    • Today’s consumer is more curious, demanding, and impatient than ever. Armed with mobile as her anywhere assistant she’s research obsessed and will choose brands that deliver personalized offerings tailored to her specific needs at just the right time – at home, on the go and in the store. Her expectations are simple: seamless, frictionless experiences wherever and whenever she chooses to shop. In this session, Eric Morris from Google Canada will review strategies and best practices so retailers and brands can take a quantum leap ahead of the pace of their consumers.
  • 11-11:30 a.m.-Using VR and AR to Unlock New Consumer Engagement & Sales
    • Laura Mingail, Director, Marketing & Business Development, Entertainment One (eOne)
    • The use of virtual and augmented reality technologies to create new forms of consumer experiences is rapidly evolving, as access to VR and AR increases in at-home and out-of-home environments. Gain relevant insights about the current VR AR landscapes, and how others are benefitting with the unique capabilities of the technologies. Then, learn about specific opportunities to help to drive habitual lottery purchases, by harnessing the abilities of immersive experiences.
  • 11:30-12 noon-Developing Fans for Toronto Blue Jays
    • Andrew Miller, EVP, Business Operations, Toronto Blue Jays
  • 12-12:15 p.m.-Panel: Real World Examples of Innovation
    • George Sautter, Cineplex Entertainment, Inc.
    • Laura Mingail, Entertainment One
    • Eric Morris, Google Canada
    • Andrew Miller, Toronto Blue Jays
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 12:15-12:30 p.m.-Gold Luncheon Sponsor Presentation: Carmanah Signs, Inc.
    • Chris Riegel, Founder, STRATACACHE

12:30-1:30 p.m.-LUNCH

  • 1:30-2 p.m.-Welcome to the World of eSports
    • Shane Talbot, eSports Manager, Maple Leaf Sports & Entertainment (MLSE)
  • 2-2:30 p.m.-Leveraging Digital to Futurize Retail
    • Gergely Koppany, Deputy Sales Director/Interactive Games, Szerencsejatek Zrt.
    • Szerencsejáték Zrt. introduced betting by phone in 1997, followed by internet betting in 1999. In order to compete with the illegal online bookmakers, a modern online sportsbetting product, Tippmixpro was launched in 2013 that ignited the innovation competency of the whole company and initiated a series of transformation projects. These changes were incorporated in the new corporate strategy for the period 2017-2022, which elevated customer experience and innovation as the key areas of activity. This presentation will focus on what structures, processes, products and services can be implemented to guarantee the best user experience.
  • 2:30-3 p.m.-French Lotto: Adapt to Survive
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
    •  First modern lottery game of the French market, Lotto quickly became one of the strongest French brands, enjoying a 100% share of voice and almost no internal competitors for almost 20 years. Increasingly challenged on win frequency by high-payout scratchcards, on life changing territory by EuroMillions and on playing experience by sports betting, Poker and social games, Lotto has been continuously obliged to adapt while not putting at risk its regular players. The 2017 Lotto game evolution is one example of a 20-year fight to keep the player’s base and sales stable and remain a State cash cow.
  • 3-3:15 p.m.-Entertaining Players Panel
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
    • Shane Talbot, eSports Manager, Maple Leaf Sports & Entertainment
    • Gergely Koppany, Deputy Sales Director/Interactive Games, Szerencsejatek Zrt.
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 3:45-4 p.m.-Global Lotto Bloc Panel
    • Kevin Gass, VP, Lottery Gaming, BCLC
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
    • Bret Toyne, Executive Director, MUSL
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 4-4:15 p.m-Contemporizing Lotto 6/49: Insight based Strategy Yields a New Brand Platform
    • Efram Lebovits, Principal, LEVEL5 Strategy Group & Jodie Bates, Director, Integrated Marketing Communications, OLG
  • 4:15-4:45 p.m.-Millennial Safari
    • The Hive with Caroline Fletcher, Partner, Head of Toronto, The Sound
  • 4:45-5:15 p.m.-Canadian Lottery CEO Panel
    • Brent Scrimshaw, CEO, Atlantic Lottery Corp.
    • Kevin Gass, VP, Lottery Gaming, B.C. Lottery Corp.
    • Isabelle Jean, President of Operations-Lotteries & VP, Public Affairs, Loto-Quebec
    • Greg McKenzie, EVP & COO, OLG
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Game Night Reception (Sponsored by IGT)
    • 5:30-7:30 p.m.

Thursday, June 28

  • 8:45-9:15 a.m.-Five Secrets of Master Game Designers to Inspire Innovation
    • Tom Long, Studio Head, GoneGypsyGames
    • Inspiring innovation year-over-year is critical to growing the largest entertainment in the world to over a mind-blowing $100 billion a year video game industry. Learn five powerful secrets that master game designers use to hone their craft and how you can leverage it in your production of real money gaming. This talk will introduce and briefly review five of some of the most important and practical concepts a professional game designer should know and use when producing a new game. These concepts were curated specifically for this conference audience and should provide a solid action-item foundation for your lottery game success.
  • 9:15-9:45 a.m.-CanadaNext
    • Mike Colledge, President, Canadian Public Affairs, IPSOS Canada
    • CanadaNext asks Canadians to evaluate 50 future scenarios (i.e. changes to bricks & mortar retail, self-driving vehicles and drones used for deliveries and more, wearable tech, peoples’ personal financial situation in the face of new tech, the impact that AI and robotics will have on jobs, domestic life and potentially at retail, people’s views on personal data and how much of it is being collected without their knowledge, the continued growth of the sharing economy, etc.) What do citizens think and feel about these potential changes? Is it different depending on the demographic they come from—age, gender? Is the public optimistic, fearful, excited?  The presentation will tie back to scenarios for the Canadian lottery industry—looking at everything from distribution to marketing and advertising.
  • 9:45-10:15 a.m.-How the NBA Gets Fans in the Game
    • Dan MacKenzie, VP & Managing Director, NBA Canada
    • Fast Company recently named the NBA as the most innovative company in sports in 2018.  NBA Canada Vice President and Managing Director Dan MacKenzie will explore how the league’s efforts in the areas of technology and data, cause and culture and experience and content have resulted in a growing and diverse fan base in Canada comprised of hard-to-reach millennials.
  • 10:45-11:15 a.m.-The Ultimate Emotional Connector
    • Dave Harris, Managing Director, Shed Creative Agency, Universal Music Canada
    • The one constant in most peoples lives is the music that they love. If you think of the biggest emotional times in your life, there is a song that is connected to this memory that is visceral, and can be triggered time and time again. This is the power of music. In this presentation, we take you through the evolution and innovation journey of the music industry and how technology is enabling us to engage with music fans wherever they seek to engage with artists. And how consumer brands can harness the power of this emotional connection through music to create relevancy and affinity for their brands.
  • 11:15-11:30 a.m.-Panel: Emotional Innovation
    • Tom Long, GoneGypsyGames
    • Mike Colledge, IPSOS Canada
    • Dan MacKenzie, NBA Canada
    • Dave Harris, Shed Creative Agency, Universal Music Canada
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 11:30-11:45 a.m.-Gold Luncheon Sponsor Presentation: Digital ID From Regulatory Constraints to Opportunities
    • Antoine Grenier, Senior Vice President Terminals Business Line, IDEMIA Identity & Security France
    • Lottery and betting organizations more and more need to identify their customers to answer regulatory requirements, but also to better know their customer base and deploy new player experiences. The latest online enrollment solutions (e-KYC) that are deploying in the financial and telecom industries complement the physical enrollment operations now possible in traditional point of sale thanks to the use of the latest camera-based technology in lottery terminals that can manage ID documents. This Verified ID generation combined with Digital ID management paves the way to truly multi-channel environment with seamless customer experience. It constitutes a key set-up for modern and ‘phygital’ operators.

11:45-12:45 p.m.-LUNCH

  • 12:45-1 p.m.-U.S. Powerball Panel
    • Gregg Edgar, Executive Director, Arizona Lottery
    • Bret Toyne, Executive Director, MUSL
    • Gary Grief, Executive Director, Texas Lottery
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 1-1:15 p.m.-Gold Program Sponsor Presentation: The Fast Track To Digital Success
    • Michael Brady, Founder, Bede Gaming
    • The importance of platform at the heart of your digital offering cannot be underestimated. It is central to the whole of your online operation and it is absolutely key to delivering your customers a seamless and outstanding gaming experience. Choosing the right platform partner for your business is not just about the technology but how it integrates with your business and the cultural fit with your company. So what do you need to demand from a platform partner and what should you look for?
  • 1:15-1:30 p.m.-Gold Sponsor Presentation: Delivering Lottery Solutions: Bringing Lottery, Retailers & Consumers Together
    • Michael Pinkus, Founder & CTO, Lazlo326 LLC
    • Today’s consumers rely on their mobile phones today more than ever.  Are today’s brick & mortar paper lottery games falling short in meeting players’ expectations?  Lazlo has developed a digital mobile technology that delivers stunning lottery ticket images and engaging short videos that reveal players numbers that is easy and frictionless for players.  Lazlo’s single-scan retail integration addresses many of the pain points affecting lottery retailers.  Learn how Lazlo has developed a better way to engage new lottery audiences, retailers and consumer package goods companies and creates new value propositions for players while motivating retailers to increase lottery sales.
  • 1:30-1:45 p.m.-Panel: Canadian Lottery Innovation
    • Joey Cormier, Atlantic Lottery
    • Marshall Behrns, BCLC
    • Martine Langlais, Loto-Quebec
    • Adam Caughill, OLG
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 1:45-1:50 p.m.-Silver Sponsor Video Presentation
    • Eden Pulchinski, NA Account Manager, Retail & Lottery, Epson Canada
  • 1:50-1:55 p.m.-Silver Sponsor Video Presentation
    • Kevin Hemsworth, Director, Marketing & Communications, UP!
  •  2-2:30 p.m.-Global Lottery Innovation Panel
    • Mike Sandalis, Innovation Execution and Outpost Lab Lead, Atlantic Lottery
    • Matthew Godfrey, Head of Commercial Strategy & Innovation, Camelot UK Lotteries & Chair, ELIG
    • Moderator: Terri Markle, La Fleur’s Magazine
  • 2:30-2:45 p.m.- Serendipitous Innovation
    • Adam Caughill, Director, Business Development, OLG
    • Sometimes investing in new infrastructure can spawn unexpected new capabilities. How an investment in gift card technology turned into a multi-faceted lottery product platform for OLG.
  • 2:45-3 p.m.-Evolving & Adapting Lottery
    • Joey Cormier, Director of Marketing, iLottery, Atlantic Lottery Corp.
    • This presentation will provide a brief overview of the digital channel changes Atlantic Lottery launched on alc.ca in September 2017.  It was a major overhaul of alc.ca with a new mobile-responsive web site, new mobile apps, new product features such as lottery subscriptions, a new player account management system and several new products. The launch included a large suite of Digital Instant games. The presentation will touch on the imputus for the changes and the strategic delivery approach taken. Performance results will be shared along with some insights learned.
  • 3-3:15 p.m.- GEO: Powered by BCLC
    • Marshall Behrns, Senior Customer Innovation Specialist, B.C. Lottery Corp.
    • GEO is a real world adventure game that challenges players to complete missions to earn entries for the chance to win experiential prizes.  Getting a coffee? That’s a mission! Going for a hike with your friends? Also a mission. Looking to give back by lending a hand to those in need? Yep, also a mission. This presentation will focus on GEO’s product journey which started as a one-page concept sheet, before moving on to four low-fidelity market tests and ultimately being built into an IOS application.
  • 3:15-3:30 p.m.-Virtual Reality: An Innovative Awareness Tool for Lottery Winners
    • Martine Langlais, Senior Project Leader, Customer Service, Loto-Québec
    • In 2017, Loto-Québec showed innovation when, for the very first time in the history of lotteries, it used virtual reality to enhance support for its winners. After winning a significant prize, some winners see their lives change and find themselves having to quickly take important decisions—both emotionally and financially. Moreover, they may be solicited from various people for various reasons. The avant-garde virtual reality tool developed by Loto-Québec in collaboration with the Jasmin Roy Foundation helps simulate the potential new life and make the winners aware of situations they might encounter, giving them a unique training experience.
  • 3:30-4 p.m.-Canadian Lottery Marketing Director Panel
    • Maureen Wojick, Director of Marketing, Retail & Corporate, Atlantic Lottery Corp.
    • Sanam Bakhtiar, Director, Lottery Marketing, B.C. Lottery Corp.
    • Marie-Claudel Lalonde, Senior Director, Strategy & Marketing Communication, Loto-Quebec
    • Louis Pagnotta, Director, Marketing, National Lotto, OLG
    • Ken Schulzke, VP, Marketing Strategy & Advertising, WCLC
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Happy Hour Pizza Party & Beer (Sponsored by Blackhawk Network)
    • 4-5:30 p.m.
Andrew Miller
Andrew MillerToronto Blue Jays

Andrew joined the club in May 2016 and oversees the business side of the Toronto Blue Jays, partnering with other members of senior leadership to create and implement organizational strategy. Prior to joining the Blue Jays, Andrew was in his 11th season with the Cleveland Indians and his fourth in the role of Senior Vice President of Strategy & Business Analytics.

George Sautter
George SautterCineplex

George Sautter is Cineplex’s Senior Vice President of Corporate Development & Strategy. Mr. Sautter has worked for more than 30 years in the motion picture theatre exhibition, retail, food service and hospitality. He previously served as the SVP of Merchandising and Strategic Planning where he led the company’s Food & Beverage and Family Entertainment Centre (FEC) business units as well as strategic planning across the organization.

Laura Mingail
Laura MingaileOne

Laura Mingail is an award-winning marketer, product innovator and VR/AR advocate. She has helped to build multiple VR and AR initiatives to drive consumer engagement and sales, such as the development of the VR/AR strategy for the ecosystem of businesses under one of Canada’s leading entertainment companies, Cineplex Inc..

Eric Morris
Eric MorrisGoogle Canada

Eric Morris is the Director of Google’s Retail practice in Canada. Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.

Tom Long
Tom LongGone Gypsy Games

Tom Long is a versatile, award-winning educator, game designer, and game developer with more than 20 years experience resolving design and production pipeline issues. He is an advocator of those solutions via game industry lectures and publications.

Dan MacKenzie
Dan MacKenzieNBA Canada

As Vice-President and Managing Director of NBA Canada, Dan MacKenzie is responsible for the development and growth of the league’s business in Canada through the platforms of television and digital media, marketing and retail partnerships, licensing, special events and basketball development.  Under Dan’s leadership, both the popularity and business of the NBA are at all-time highs.

David Harris
David HarrisUniversal Music

Music and culture have been at the centre of life for Dave Harris in his 20 years in business.  Starting out as most young rebels playing in bands with his friends to now founding and leading a culture based creative agency and production company called Shed Creative Agency.  Acquired by Universal Music Canada in 2015, Shed acts as their in-house creative shop and content agency working with artists and consumer brands to build authentic collision points that entertain and engage fans.

Rob Myers
Rob MyersIPSOS Canada

Mike Colledge is President of Canadian Public Affairs at Ipsos. Mike currently oversees a cross country team of 45 research professionals whose main goal is to help their clients better understand the world around them. Whether it is through surveys, consultations, engagement exercises, social media listening or other qualitative exercises, the Public Affairs Group provides clients with the evidence, insight and advice they need to make the decisions that move their organizations forward.

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Check out a small sample of some of our previous shows! See more videos here!


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