Toronto Conference 2018-05-02T10:23:42+00:00

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2018 Toronto Conference

La Fleur’s 2018 Toronto conference will be held June 26-28, 2018 at the Ted Rogers School of Business on the Ryerson University campus. La Fleur’s Global Lottery Forum has been rebranded as La Fleur’s 2018 Lottery INNOVATION Exchange. The program will feature a dynamite lineup of external speakers plus numerous lottery all-stars for case studies.

Our Host!


Click to see what the themes are for each day!

  • La Fleur’s Private Lottery Marketers Meeting (Room to be announced)
    • 2:30-3:30 p.m.
  • THE REC ROOM Party (Sponsored by The Hive, Inc.) 
    • 5:30-7:30 p.m. (tentative time slot)

Wednesday, June 27

  • Welcome Address
  • Keynote: Generational Trends
    • Armida Ascano, Chief Insights Officer, Trend Hunter
  • Creating Relevance: Transformation & Diversification
    • George Sautter, EVP, Corporate Development & Strategy, Cineplex Entertainment, Inc.
  • Moving Beyond the Speed of Your Customer
    • Eric Morris, Director, Retail & Services, Google Canada
  • Using VR and AR to Unlock New Consumer Engagement & Sales
    • Laura Mingail, Director, Marketing & Business Development, Entertainment One
  • Developing Fans for Toronto Blue Jays
    • Andrew Miller, EVP, Business Operations, Toronto Blue Jays
  • Panel: Real World Examples of Innovation
    • George Sautter, Cineplex Entertainment, Inc.
    • Laura Mingail, Entertainment One
    • Eric Morris, Google Canada
    • Andrew Miller, Toronto Blue Jays
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Gold Luncheon Sponsor Presentation: Carmanah Signs, Inc.
    • Chris Riegel, Founder, STRATACACHE


  • eSports Presentation: Raptors Uprising (NBA2K eSports League)
    • Shane Talbot, eSports Manager, Maple Leaf Sports & Entertainment
  • Leveraging Digital to Futurize Retail
    • Gergely Koppany, Deputy Sales Director/Interactive Games, Szerencsejatek Zrt.
  • Adapt to Survive. The Example of French Loto
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
  • Entertaining Players Panel
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
    • Shane Talbot, eSports Manager, Maple Leaf Sports & Entertainment
    • Gergely Koppany, Deputy Sales Director/Interactive Games, Szerencsejatek Zrt.
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Global Lotto Bloc Panel
    • Kevin Gass, VP, Lottery Gaming, BCLC
    • Clement Atlan, Draw-Based Marketing Manager, FDJ
    • Gary Grief, Executive Director, Texas Lottery
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Millennial Safari
    • Skye Brain, The Hive, Inc.
  • Canadian Lottery CEO Panel
    • Brent Scrimshaw, CEO, Atlantic Lottery Corp.
    • Jim Lightbody, President & CEO, B.C. Lottery Corp.
    • Isabelle Jean, President of Operations-Lotteries & VP, Public Affairs, Loto-Quebec
    • Greg McKenzie, EVP & COO, OLG
    • WCLC
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Hospitality Reception (Sponsored by IGT)
    • 5-7 p.m.

Thursday, June 28

  • Five Secrets of Master Game Designers to Inspire Innovation
    • Tom Long, Studio Head, GoneGypsyGames
  • CanadaNext
    • Rob Myers, President & CEO, IPSOS Canada
  • How the NBA Gets Fans in the Game
    • Dan MacKenzie, VP & Managing Director, NBA Canada
  • The Ultimate Emotional Connector
    • Dave Harris, Managing Director, Shed Creative Agency, Universal Music Canada
  • Panel: Emotional Innovation
    • Tom Long, GoneGypsyGames
    • Rob Myers, IPSOS Canada
    • Dan MacKenzie, NBA Canada
    • Dave Harris, Shed Creative Agency, Universal Music Canada
    • Moderator: Terri Markle, La Fleur’s Magazine
  • OLG Research Presentation
    • Jodie Bates, Director, Integrated Marketing Communications, OLG & Efram Lebovits, LEVEL5 Strategy Group
  • Gold Luncheon Sponsor Presentation: IDEMIA Identity & Security France
    • Antoine Grenier, Senior Vice President Terminals Business Line


  • U.S. Powerball Panel
    • Tom Delacenserie, President & CEO, Kentucky Lottery Corp.
    • Barry Pack, Director, Oregon Lottery
    • Gary Grief, Executive Director, Texas Lottery
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Gold Program Sponsor Presentation: Bede Gaming
    • Michael Brady, Founder, Bede Gaming
  • eSports
    • TBA
  • Silver Sponsor Video Presentation
    • Epson Canada
  • Silver Sponsor Video Presentation
    • UP
  • Global Lottery Innovation Panel
    • Matthew Godfrey, Head of Commercial Strategy & Innovation, Camelot UK Lotteries & Chair, ELIG
    • Jean Marc Landry, Director, Customer Innovation, Atlantic Lottery
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Innovation Case Study: Atlantic Lottery’s Digital Channel Changes
    • Joey Cormier, Director of Marketing, iLottery, Atlantic Lottery
  • Innovation Case Study: GEO-A Real World Adventure Game
    • Marshall Behrns, Senior Customer Innovation Specialist, B.C. Lottery Corp.
  • Innovation Case Study: Virtual Reality: An Innovative Awareness Tool for Lottery Winners
    • Martine Langlais, Senior Project Leader, Customer Service, Loto-Quebec
  • Innovation Case Study: Serendipitous Innovation
    • Adam Caughill, Director, Business Development, OLG
  • Canadian Lottery Marketing Director Panel
    • Maureen Wojick, Director of Marketing, Retail & Corporate, Atlantic Lottery Corp.
    • Sanam Bakhtiar, Director, Lottery Marketing, B.C. Lottery Corp.
    • Marie-Claudel Lalonde, Senior Director, Strategy & Marketing Communication, Loto-Quebec
    • Louis Pagnotta, Director, Marketing, National Lotto, OLG
    • Ken Schulzke, VP, Marketing Strategy & Advertising, WCLC
    • Moderator: Terri Markle, La Fleur’s Magazine
  • Happy Hour Pizza Party & Beer (Sponsored by Blackhawk Network)
    • 4-5:30 p.m.
Andrew Miller
Andrew MillerToronto Blue Jays

Andrew joined the club in May 2016 and oversees the business side of the Toronto Blue Jays, partnering with other members of senior leadership to create and implement organizational strategy. Prior to joining the Blue Jays, Andrew was in his 11th season with the Cleveland Indians and his fourth in the role of Senior Vice President of Strategy & Business Analytics.

George Sautter
George SautterCineplex

George Sautter is Cineplex’s Senior Vice President of Corporate Development & Strategy. Mr. Sautter has worked for more than 30 years in the motion picture theatre exhibition, retail, food service and hospitality. He previously served as the SVP of Merchandising and Strategic Planning where he led the company’s Food & Beverage and Family Entertainment Centre (FEC) business units as well as strategic planning across the organization.

Laura Mingail
Laura MingaileOne

Laura Mingail is an award-winning marketer, product innovator and VR/AR advocate. She has helped to build multiple VR and AR initiatives to drive consumer engagement and sales, such as the development of the VR/AR strategy for the ecosystem of businesses under one of Canada’s leading entertainment companies, Cineplex Inc..

Eric Morris
Eric MorrisGoogle Canada

Eric Morris is the Director of Google’s Retail practice in Canada. Eric has held several leadership roles at Google Canada, leading sales, operations, research, strategy and analytics for Google’s advertising business. In 2016 Eric was named inventor and issued a patent in the United States for identifying rising search queries and trends at scale for advertisers worldwide.

Tom Long
Tom LongGone Gypsy Games

Tom Long is a versatile, award-winning educator, game designer, and game developer with more than 20 years experience resolving design and production pipeline issues. He is an advocator of those solutions via game industry lectures and publications.

Dan MacKenzie
Dan MacKenzieNBA Canada

As Vice-President and Managing Director of NBA Canada, Dan MacKenzie is responsible for the development and growth of the league’s business in Canada through the platforms of television and digital media, marketing and retail partnerships, licensing, special events and basketball development.  Under Dan’s leadership, both the popularity and business of the NBA are at all-time highs.

David Harris
David HarrisUniversal Music

Music and culture have been at the centre of life for Dave Harris in his 20 years in business.  Starting out as most young rebels playing in bands with his friends to now founding and leading a culture based creative agency and production company called Shed Creative Agency.  Acquired by Universal Music Canada in 2015, Shed acts as their in-house creative shop and content agency working with artists and consumer brands to build authentic collision points that entertain and engage fans.

Rob Myers
Rob MyersIPSOS Canada

Rob Myers has been President & CEO of Ipsos Canada since July 2015 with responsibility for the company’s activities across its five specializations and a broad range of clients.  He brings a wealth of international experience having started his career with PwC in Canada and then moving on to various strategy roles at American Express, United Business Media and Aegis Plc in London, UK.

Gold Program Sponsor

Silver Sponsor(s)

Hospitality Sponsor(s)

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