2019 Montreal Conference
La Fleur’s 2019 Montreal conference will be held June 25-27, 2019 at the University of Quebec at Montreal (UQAM). Our lottery co-host is Loto-Quebec. The theme for La Fleur’s 2019 Lottery INNOVATION Exchange is “3 Es: Entertainment, Experience, Emotion.” The topic of innovation will be approached by focusing on the consumer and its relationship to the competitive entertainment business. The program will feature a dynamite lineup of external speakers plus numerous lottery all-stars for case studies. The opening night reception will be held at Loto-Quebec offices from 5-7 p.m. The two-day educational program will be held on the UQAM campus on June 26-27. The tentative program will be released in February 2019.
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Adam Caughill, Director, Lottery Business Development & Innovation, OLG spoke on how innovation today sparks future innovation. An elevator pitch (or perhaps summary) of Caughill’s presentation would be: “If we hadn’t tried (blank), we wouldn’t [...]