By Jeff Anderson, Director of the Idaho Lottery In my nearly 16 years as Director of the Idaho Lottery, we’ve never experienced a marketplace like we…
Browsing: Lottery Biz
Drew Svitko, Executive Director, Pennsylvania Lottery “The Pennsylvania Lottery is planning to reduce the number of $1 and $2 games launched and alternate the lower price…
Barry Pack, Executive Director, Oregon Lottery “Although costs are up across the value stream to produce, distribute and market scratch and draw games, Lottery tickets themselves…
Eric Hagler, Executive Director, Arkansas Lottery “Continued economic erosion is the greatest threat to the lottery sector. As consumer budgets constrict, consumer behavior will adjust. A…
Ryan Mindell, Deputy Executive Director, Texas Lottery “The $1 and $2 games have a strong future. If anything, the impact of inflation may make them more…
Mark Michalko, Executive Director, North Carolina Education Lottery “Inflationary impacts on Lottery is relatively unchartered territory, given the modern day lottery portfolio has not been tested…
Gregg Edgar, Executive Director, Arizona Lottery “Arizona has been evaluating the viability of the $1 and $2 lines for a number of years. Recently, we reduced…
The Missouri Lottery will be running a summer-long Second Chance of a Lifetime: Out-of-the-Way Getaway promotion. “With our ad budget drastically cut once again this year,…
Throughout fiscal 2022, the Illinois Lottery built new creative platforms to support both its Instants and Draw portfolios. “We will support the lottery’s May and August…
The California Lottery will be launching a mix of themes across several games to reach more types of players during the summer. “The California Lottery remains…