Arkansas Scholarship Lottery launched a brand-new in-state lotto game in September. LOTTO’s starting jackpot is $250,000 and it will roll until won. Draws are twice a…
Browsing: Lottery Biz
Western Canada Lottery Corporation (WCLC) is promoting its Ticket Builder as “like a selection slip on your phone.” Players can build tickets for LOTTO MAX, LOTTO…
In May 2022, Atlantic Lottery Corporation (ALC) deployed its first self-service lottery terminals (SSTs). “Our fleet of 150 SSTs from Scientific Games offer our portfolio of…
Loto-Québec has rolled out a revamped group play bet. It is a major retail development for the lottery. “Our new group offer Formule super groupe will…
The Interprovincial Lottery Corporation in Canada launched a “new, bigger LOTTO 6/49” with the September 14, 2022 draw. The new LOTTO 6/49 will now offer players…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery (Unabridged Version Here) The focus for FY23 is around the continued engagement of existing members and increased…
By Merrill Fullerton, eCommerce Growth, Atlantic Lottery Corporation Last year, 2nd Chance evolved from a contest to a platform, offering monthly prize draws, but also incremental…
“We increased our mobile cashing to $25k, updated the Welcome Journey for new members, reorganized our website header to isolate and highlight the MyLotto Rewards section,…
By Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery One enhancement worth mentioning would be the Coupon Wallet/Storage Enhancement that launched in FY21. It has been…
By Joshua Johnston, Deputy Director, Washington’s Lottery First, I’d like to talk about the strategic reasoning for developing and enhancing our MY LOTTERY 360. As a…