OLG’s new Lightening Lotto game has “struck” at Ontario Lottery retailers with a growing jackpot that can be won instantly in-store. “Sales after four weeks are 30% ahead of expectations,” said Adam Caughill, Director, CX Design, Lottery Innovation, OLG. This game is the first in Ontario where the winning numbers are drawn daily before sales [...]
The California Lottery will be making substantial changes to how it markets holiday instant tickets as a result of COVID-19. “As one of the first states to close down in the pandemic, Californians have been navigating substantial changes to their lives, including how they shop, interact with brands, consume media, and evaluate their purchases,” explained [...]
The Pennsylvania Lottery is again offering its Second-Chance Drawing, called the $100,000 Wish List Second-Chance Drawing. It gives players a chance to enter qualifying eligible tickets to win additional prizes. Players can submit non-winning 2020 holiday-themed Scratch-Off and Fast Play tickets, as well as qualifying winning and non-winning Draw Game tickets, including Keno. “This year, [...]
The New Hampshire Lottery created a Frosty Fun holiday promotion. $2 Frosty Fun is an omni channel game, where not only new iLottery players but also existing players can enter the promo code and receive $5 free iLottery dollars with their first deposit of $10 or more. “Our marketing gurus (Maura, Sydney and GYK) created [...]
The Arizona Lottery’s holiday scratcher advertising campaign slogan in 2020 is “Give the Gift of Joy.” “We are supporting the campaign this year with a slate of highly-produced and visually stunning television commercials, directed by award winning director Maya Albanese,” said Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery. “Ms. Albanse’s work has been [...]
The Connecticut Lottery Corp. (CLC) plans to be very active on social media and digital platforms to promote its holiday campaign—“Spread a little Holiday Cheer!” The lottery’s goal is to provide as many touchpoints as possible to get its messaging to consumers. “For the first time, Connecticut will be adding a social media influencer campaign. [...]
On the heels of implementing iLottery in July, the Virginia Lottery followed with launching its new 4-minute Keno in August. It was a big job in the middle of a pandemic. Keno recruitment for bars and restaurants was very difficult. “Most potential locations were closed to adhere to state and local guidelines. Also, for their [...]
The Minnesota Lottery launched its $5 MINNESOTA Landmark scratcher series on June 2. The lottery designed eight different scratch tickets highlighting Minnesota landmarks from across “The North Star State.” “We loved the DC Lottery tickets from several years ago called ‘Neighborhoods.’ They highlighted many different designs tied to specific neighborhoods in DC. We thought we [...]
MUSL has convened a Lottery Marketing Working Group comprised of 14 U.S. lottery marketing directors. The chair is Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery. The vice chair is Nicole Jordan, Director of Marketing, DC Office of Lottery & Gaming. The other 12 Working Group members are: Christian Hawley (Colorado); Brittany D'Haenens (Indiana); [...]
The Louisiana Lottery Corp. will receive legislative relief starting in fiscal 2021 for its mandatory profit goal. “Effective July 1, our legislature approved a reduction in the percentage of revenue we are required to return to the state from 35% to 25%, giving us unprecedented budgetary flexibility. Combined with accelerating our instant game product distribution [...]