BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
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The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
In June 2023, Atlantic Lottery Corp. (ALC) will launch Mega 360 as a Scratch’N Win ticket and an Instant Wins game on alc.ca. “This game will…
The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
A new draw game “popped” into the “Magnolia State” in the autumn when the Mississippi Lottery Corp. launched Cash Pop. There are two Cash Pop drawings…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years. “The new slogan for the game is ‘Everybody has a…
In March, Florida Lottery enhanced one of its legacy product offerings with the introduction of midday draws and a brand refresh for FANTASY 5. “Preserving core…
Loto-Québec will launch its $100 Ultime instant ticket on April 3. “The $100 Ultime ticket is players’ best shot at winning $1 million with a Québec…