Canadian lotteries’ scratch ticket sales increased 16% to C$3 billion in FY21 (ended March 31), up from C$2.7 billion in FY22. Nearly half way through FY22,…
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Fiscal 2021 (FY21) unaudited U.S. iLottery sales saw tremendous growth as a category, with most states doubling their primary reported iLottery metric from the previous year.…
A year ago, the goal was just to keep enough toilet paper in the closet to survive the pandemic. Now businesses as well as individuals are…
Powerball® will launch a third draw per week on August 23, 2021. Powerball will now be drawn on Monday, Wednesday and Saturday. Each lottery selling Powerball…
On the road again. The West Virginia Lottery officially returned to on-site and in-person promotions on May 1st. The crew will head to some player favorites,…
Washington’s Lottery is taking a new direction with The Department of Imagination® (DOI) branding campaign with its ad agency Wunderman Thompson. The new campaign is Imaginations…
Lucky for Life (LFL) will change to a daily draw schedule on July 19, 2021. There will be 20+ U.S. lotteries selling this “Win For Life”…
Thanks to Powerball and Mega Millions jackpot fever that raged in December 2020-January 2021, U.S. lotteries’ in-state draw games received a boost of publicity at agent…
In retail, visibility is everything. A seen product becomes a purchased product—so consumer packaged goods (CPGs) jockey with each other for valuable counter space. Lottery products…
Virtual events were all the rage during the last 12 months as North American lotteries transitioned from live programming of concerts, events, sponsorships and even check…