In 2007, only five lotteries sold scratch tickets for more than $20. At the time, the $20+ price point category generated about $4 billion in revenue,…
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Facebook Twitter LinkedIn The top licensed brand report examines consumers’ favorite licensed brands instant games each year. La Fleur’s Magazine surveyed Alchemy3, IGT, Pollard Banknote and…
If you have a subscription to the magazine, you can see the full data report here. LaFleur’s 2022 Best Instant Games of the Year Survey takes…
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The New Mexico Lottery found itself in an interesting situation when its Chair of the Board, Reta Jones, presented a licensed ticket concept. “Reta is a…
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The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, FOR LIFE. And the longer…
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Lotteries are aggressively testing non-traditional providers of media to help reach a wider audience. Among the trending channels are podcasts, out-of-home (OHH) digital buys, and in-store…
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