Thanks to Powerball and Mega Millions jackpot fever that raged in December 2020-January 2021, U.S. lotteries’ in-state draw games received a boost of publicity at agent…
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In retail, visibility is everything. A seen product becomes a purchased product—so consumer packaged goods (CPGs) jockey with each other for valuable counter space. Lottery products…
Virtual events were all the rage during the last 12 months as North American lotteries transitioned from live programming of concerts, events, sponsorships and even check…
La Fleur’s Magazine surveyed lottery marketers on what’s new at their lottery in terms of marketing instant and draw games in the first quarter of calendar…
As the Mega Millions and Powerball lottery jackpots each crossed the $400 million threshold, the National Council on Problem Gambling (NCPG) urged consumers to protect themselves…
The idea behind the Department of Imagination’s “Let’s Imagine Together” campaign is to bring your players’ most audacious “what would you do if you won” stories…
Tina Tiny is on a quest to uncover “tiny” lottery winners. “Thousands of people win the Lottery every year in South Carolina, but unless they win…
North American lotteries hope to guarantee stellar holiday scratch ticket sales despite uncertainty at retail by guaranteed techniques popular with players, such as marketing holiday family…
La Fleur’s Magazine features Australasian, Canada and European lotteries’ 2020 holiday scratchers in World Scan. Stor Julekalender Stor Julekalender is the biggest seller for Norsk Tipping…
La Fleur’s Magazine surveyed North American lotteries on the slogan for their 2020 holiday marketing program. A roundup follows below: Arizona: “Give the Gift of Joy”…