Ken Andrey and Byron LaFleur discuss connected lottery player experiences across retail and digital channels.
Browsing: Magazine Secondary Feature
By Joseph L Cosgriff, Director of Security, NCEL For decades, the lottery industry has relied on a simple yet critical assumption: That the systems that determine…
Lotteries generate billions for good causes, but that impact can be surprisingly hard to communicate to stakeholders, and even harder to make it the first thing…
After spending 15 years in the world of lottery, I can tell you, wrapping your head around draw game mechanics can feel like trying to solve…
The latest episode of La Fleur’s Podcast, The Roles of Luck, is out now! Khalid Jones, Executive Director of the Virginia Lottery, joins Robert Tirloni and…
Mary Harville is wrapping up an exceptional 22-year run at the Kentucky Lottery, including the last five years as President and CEO. In that time, Kentucky…
Ahead of the fall Phoenix conference, La Fleur’s invited lotteries to submit their best ad spots and vote on the year’s standout creative. Four Fleurry winners…
When Stacy Shaw joined the Oregon Lottery 13 years ago to lead the marketing team, winning awards for Responsible Gambling (RG) initiatives was not in her…
Redirecting… If you’re not redirected, click here.
Each year, La Fleur’s Fleurry Awards celebrate North America’s best lottery advertising. Participating lotteries submit their spots and vote on the entries. Scores are averaged to…