15 06, 2017



Attention This article is part of LaFleur’s Private Newsletter series. If you have not been receiving our weekly private newsletter email with topics such as How to Motivate LSRs, Empowerment in a Regulated Industry and Lies and Lobbyists then you need to sign up! Lottery Anonymous “If your boarding pass says A [...]

26 05, 2017

We’re Game for Education Scratcher


One of the bigger challenges for most lotteries is beneficiary awareness. Sure, most people have at least a vague notion that the profits generated by games go to some good cause within the jurisdiction. However, it’s not uncommon for people to have an incorrect notion of where the money goes, or more commonly, [...]

We’re Game for Education Scratcher2017-05-26T12:04:20-04:00
28 04, 2017

How to Motivate LSRs Without Incentive Packages


By Mike Purcell, Florida Lottery My first outside sales job was commission based sales, plus bonuses. The company had a typical straightforward approach to employee motivation, if you want to get paid, you have to sell. If you want to keep your job, you need to sell more than the last person who [...]

How to Motivate LSRs Without Incentive Packages2017-04-28T11:54:39-04:00
30 03, 2017

More Art Than Ad


By John Gorman, D.C. Lottery The seminal moment for me in the lottery industry happened in November 2009 inside a King Kullen grocery store on Long Island. I was standing in front of two instant ticket vending machines sitting side-by-side near the store exit. My eyes were methodically scanning the rows of scratch [...]

More Art Than Ad2017-03-31T13:19:23-04:00
23 03, 2017

eSports and the Lottery


For those who have never heard of eSports, it is the general term used for competitive video game playing. Players compete for days at large tournaments, and winners receive large cash prizes. From a player and participant standpoint, everything in eSports is accelerating in the right direction – more tournaments, more competitive teams [...]

eSports and the Lottery2017-03-24T14:00:51-04:00
17 03, 2017

Reflect Your Brand Truth


Janet Wang, Account Director, David&Goliath Today’s consumers are savvy. They know when they are being marketed to and aren’t so quick to accept advertising at face value. Now, more than ever, brands have their work cut out for them to ensure that their messages break through and resonate. Some of the [...]

Reflect Your Brand Truth2017-03-17T20:00:34-04:00
9 03, 2017

Lies and Lobbyists


By Byron La Fleur Back in 2013, the Minnesota State Lottery became the first lottery in the United States to start selling online instants. Sales were good, albeit small relative to physical instant tickets. But despite the small sales, the Minnesota Lottery was under intense political pressure for beginning online sales. And that [...]

Lies and Lobbyists2017-03-10T14:06:58-05:00
1 03, 2017

Top 10 Lottery Insights: CES 2017


Michael Sandalis, Atlantic Lottery Guest Contributors: Jason Steeves – Enterprise Architect Martin Richard – Mgr. Acquisition, Atlantic Lottery If you follow technology even a little you’ve probably heard of the Consumer Electronic Show (CES). This annual mega-conference shines the spotlight on new technology and advancements in virtually every sphere of life. This is [...]

Top 10 Lottery Insights: CES 20172017-03-01T21:53:36-05:00
22 02, 2017

Arizona Lottery Explores Potential Partnership with Motor Vehicle Division


The Arizona Lottery is working to cultivate partnerships with other state agencies for mutual benefit. One project currently under development includes testing free-standing lottery vending machines at select Motor Vehicle Division locations. As part of a three-month test program, vending machines will be installed at offices in Glendale and Scottsdale to capture a wider range [...]

Arizona Lottery Explores Potential Partnership with Motor Vehicle Division2017-03-01T17:32:09-05:00
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