Truly Knowing Lottery Consumers and Listening to Their Voice

2020-06-03T12:13:51-04:00

By Tom Stanek, President RXA The Lottery industry is continuously searching for new solutions to better understand lottery players and consumers. Traditional research is becoming less reliant, less timely, and less effective. Insert AI and machine learning. Consumers voice their opinion on products and brands through many mediums, making it impossible and cost prohibitive for [...]