International Powerball?

2017-12-06T11:25:17-05:00

Powerball’s brand equity has never been higher. The large U.S. jackpots have captured the attention of a global audience, who desperately wants to be able to purchase tickets. When coupled with U.S. lotteries’ need to routinely grow their profits for good causes, an interesting proposal arises. Should the U.S. lotteries find a strategy to sell [...]