Shan Daniels, Chief, Brand Management, Florida Lottery, discussed “Florida Lottery: Brand Management Fall Activities.” This included the Fantasy 5 College Football Promotion, 2015 Ice Cream Socials,…
Browsing: Austin 2015
Mike Purcell, Director of Sales, Florida Lottery, presented “Florida Lottery: Achieving Record Sales.” The Florida Lottery is the only U.S. lottery to achieve double digit scratch…
Kristen Knape, Strategic Planning Director, David & Goliath, examined the differences between consumers’ expectations versus appreciation for a brand. For example, consumers expect soap to keep…
Jay Finks, Director of Marketing & Administration, Oklahoma Lottery Commission (OLC), presented “Building Strategic Solutions by Challenging Status Quo.” He examined ways that OLC is finding…
Colleen O’Neil, Marketing Director, Kansas Lottery & John Nohe, President & CEO, JNA Advertising, co-presented “Zombie Adventure Scratch Game.” Instead of a second chance prize, the…
Jennifer Gove, VP, Group Account Director, Olson, put the spotlight on “Building the Minnesota Lottery Brand.” While the lottery has been an iconic brand in the…
Tom Douty, Digital Strategy Director, OLSON, examined “Digital Experiences: Beyond the Transactions.” He stressed that lottery players are hungry for digital experiences that entertain, add value…
Nadine Tull, Business Director, Cole & Weber, presented “Winning with Washington’s Lottery.” Research showed that “a hurdle to lottery play and attracting a millennial player base…
Charles McIntyre, Executive Director, New Hampshire Lottery, put the spotlight on its Chuck McLuck advertising campaign. This infamous explorer initially was featured in lottery TV ads…
Frank Suarez, Deputy Executive Director, Marketing & Communications, North Carolina Education Lottery (NCEL), discussed “Driving Loyalty & Engagement with Rewards and 2nd Chance Programs.” NCEL offers…