Marc Frederix, Chief Players & Markets Officer, Nationale Loterij delivered “Connecting with Tomorrow’s Players.” The challenge for lotteries worldwide is to bring the right message to the right target in the right moment and in the right context in order to activate existing and recruit new players within their consumer journey. Frederix demonstrated how innovation [...]
David Coletto, CEO, Abacus Data Inc., discussed “GENERATION Yikes: The Consumer Revolution Disrupting Everything, Including Lotteries.” He discussed three things regarding Generation Y. “Clearly there is a major impact by the millennial market,” said Coletto. He said this generation has been shaped by the baby boomer generation “who raised us and clearly had an impact.” [...]
Nathalie Rajotte, Corporate Dir.-Strategy, Innovation & Business Intelligence, Loto-Québec, presented “Out-of-the-Box Innovation.” “As signals of convergence between entertainment and gaming become stronger, we need to use this trend to reach new clientele,” said Rajotte. “Today’s millennials gather together in communities based on shared interests and passions. Here’s a way to explore, understand and truly integrate [...]
Simone Dive, Senior Manager, Content Innovation, B.C. Lottery Corp. (BCLC) focused on how to exploit existing customers and existing content as well as explore new customers and new content. With a goal of engaging non-traditional partners, BCLC involved itself in Vancouver Startup Week. The lottery attracted startups to participate in a “Let The Games Begin!” [...]
