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John White, Deputy Director & CFO, New Jersey Lottery
Deborah Courtney, Director of Finance, Virginia Lottery Dan Coyne, Deputy Executive Director, Administration & Finance, Pennsylvania Lottery
Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing the lottery—disappointment, unluckiness and guilt. They looked at psychology, behavioral economics and case studies in an effort to hopefully ease our minds—or at least give us some food for [...]
Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.” Advertising agencies have long been a source of creative solutions for lotteries to promote the latest games and promotions for their clients. Today, the opportunities to form true partnerships are not [...]