21
05, 2019
20
05, 2019
Costco Expansion and the Lottery Value Pricing Paradigm – Gregg Edgar, Arizona Lottery
Byron LaFleur2019-07-31T14:19:28-04:00Arizona Lottery Executive Director Gregg Edgar discussed their “Costco Expansion & The Lottery Value Pricing Paradigm.” Arizona Lottery recently entered into a pilot test with Costco. The effort has been structured on the value proposition for players and the premise that volume pricing will drive sales and add value for the industry. Edgar focused on [...]
20
05, 2019
Growing Retail Through iLottery: Drew Svitko, Pennsylvania Lottery
Byron LaFleur2019-07-31T14:17:57-04:00Drew Svitko, Executive Director, Pennsylvania Lottery spotlighted “Growing Retail Through iLottery.” The Pennsylvania Lottery relies on its network of 9,700 retailers to generate more than a billion dollars every year for its good cause, older Pennsylvanians. When it launched its iLottery program in May 2018, the lottery committed to use iLottery to grow sales in [...]