9 09, 2016

Baptiste Brouste, Française des Jeux; Digital Offering

2019-09-09T10:52:45-04:00

Baptiste Brouste, International Market Analyst at Française des Jeux (FDJ), discussed digital offering. In 2001, FDJ launched its scratch games online for the first time. Today, digitalization is at the heart of the strategic plan FDJ 2020. To increase the share of digitized sales to 20% by 2020, FDJ is focused on the digital transformation. [...]

Baptiste Brouste, Française des Jeux; Digital Offering2019-09-09T10:52:45-04:00
9 09, 2016

Callum Mulvihill, Tatts Group; Player Registration Program

2019-09-09T10:49:09-04:00

Callum Mulvihill, General Manager, Business Development & Strategy at Tatts Group, discussed their player registration program. Tatts is the world’s oldest private lottery operator. “Our foundations of our successful registration program are based on our card-based retail programs. They’ve been around for some years. Players have been able to register and save their ticket, guaranteeing [...]

Callum Mulvihill, Tatts Group; Player Registration Program2019-09-09T10:49:09-04:00
9 09, 2016

Derrica Wilson, D.C. Lottery; Protecting Our Assets

2019-09-09T10:46:58-04:00

Derrica Wilson, Chief Investigator, D.C. Lottery, presented “Protecting Our Assets.” The D.C. Lottery’s mission statement is to provide revenue generating entertainment through the sale of innovative lottery products and promotions that directly benefits the residents and the economic vitality of the District of Columbia. To ensure that the D.C. Lottery accomplishes their mission statement, it [...]

Derrica Wilson, D.C. Lottery; Protecting Our Assets2019-09-09T10:46:58-04:00
9 09, 2016

Gary Grief, Texas Lottery; What Now? The $1.5 Billion Question

2019-09-09T10:42:16-04:00

Gary Grief, Executive Director, Texas Lottery, asked the hypothetical question to the audience—“What Now? The $1.5 Billion Question.” He discussed the Powerball matrix changes launched in October 2015 and the impact of the record jackpot. “During the jackpot roll, the national requests began to morph into worldwide requests. During the roll, we could make ourselves [...]

Gary Grief, Texas Lottery; What Now? The $1.5 Billion Question2019-09-09T10:42:16-04:00
9 09, 2016

Jodie Warren, MDB; D.C. Lottery’s new Chuck Brown scratch ticket

2019-09-09T10:39:55-04:00

Jodie Warren, Account Director, MDB, reported on the D.C. Lottery’s new Chuck Brown scratch ticket. Chuck Brown is the Godfather of “Go Go” music, which is very influential in the district. “The D.C. Lottery has had a connection with Chuck Brown for a while,” said Warren. “In the past, before Chuck passed, he did a [...]

Jodie Warren, MDB; D.C. Lottery’s new Chuck Brown scratch ticket2019-09-09T10:39:55-04:00
9 09, 2016

John Gorman, D.C. Lottery; YouDecide 2016

2019-09-09T10:37:51-04:00

D.C. Lottery Marketing Director John Gorman presented “YouDecide 2016.” The D.C. Lottery is uniquely positioned to leverage the excitement, interest, and earned media opportunities that are generated during a U.S. presidential campaign. YouDecide is a new D.C. instant ticket that allows players to vote on the top prize. When players log on for their second-chance [...]

John Gorman, D.C. Lottery; YouDecide 20162019-09-09T10:37:51-04:00
9 09, 2016

Katherine Cundiff, Virginia Lottery; eXTRA Chances Loyalty Pilot

2019-09-09T10:35:25-04:00

Katherine Cundiff, Strategic Games Manager, Virginia Lottery, discussed the eXTRA Chances Loyalty Pilot. Virginia Lottery’s second chance “eXTRA” promotion went through two phases. The first phase introduced the instant win component. The lottery had a lot of success but it was only used on certain games, so it had to start and stop different programs, [...]

Katherine Cundiff, Virginia Lottery; eXTRA Chances Loyalty Pilot2019-09-09T10:35:25-04:00
9 09, 2016

Keith Whyte, NCPG; New NASPL/NCPG responsible gaming verification standard

2019-09-09T10:32:42-04:00

Keith Whyte, Executive Director of the National Council on Problem Gaming (NCPG) discussed the new NASPL/NCPG responsible gaming (RG) verification standard. “It is free of charge to any NASPL member lottery. There are seven standards to go through. It’s a free application process. We’re trialing it right now in Virginia, North Carolina, Oregon and Kentucky,” [...]

Keith Whyte, NCPG; New NASPL/NCPG responsible gaming verification standard2019-09-09T10:32:42-04:00
9 09, 2016

Leo Mamorsky, Maryland Lottery; Launching Cash for Life

2019-09-09T10:30:35-04:00

Leo Mamorsky, Chief Marketing Officer, Maryland Lottery presented “Launching Cash for Life.” Introducing a new game with limited marketing funds is always a challenge. This presentation covered strategies and tactics utilized and the advertising launch program created and implemented. The most fascinating approach was the inspiration for the ad campaign. Due to the nature of [...]

Leo Mamorsky, Maryland Lottery; Launching Cash for Life2019-09-09T10:30:35-04:00
9 09, 2016

Paula Otto, Virginia Lottery; Overview of three Mega Millions research studies

2019-09-09T10:27:56-04:00

Paula Otto, Executive Director, Virginia Lottery, provided an overview of three Mega Millions research studies conducted in 2015-2016. The first study was a National Omnibus study in 2015 that surveyed 1,217 adults. It was followed by a Brand Perception study in August 2015. Finally, six weeks after the $1.58 billion jackpot, Mega Millions conducted Omnibus [...]

Paula Otto, Virginia Lottery; Overview of three Mega Millions research studies2019-09-09T10:27:56-04:00
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