Maura McCann, New Hampshire Lottery; Setting up an Insight Community: Player and Retailer Engagement
Madison Cary2019-09-10T13:33:27-04:00Maura McCann, Marketing Director, New Hampshire Lottery talked about the agency’s new Insight Community developed with Vision Critical. This community helps deliver feedback from players and retailers, create marketing campaigns that excite and engage, develop and execute best-in-class product innovation, gain in-depth understanding of players’ motivations and move beyond transactional data to understand why. Winning [...]