Maura McCann, Marketing Director, New Hampshire Lottery talked about the agency’s new Insight Community developed with Vision Critical. This community helps deliver feedback from players and retailers, create marketing campaigns that excite and engage, develop and execute best-in-class product innovation, gain in-depth understanding of players’ motivations and move beyond transactional data to understand why. Winning [...]

Jeffrey DeWitt, Chief Financial Officer, D.C. Government, discussed “Continuous Improvement in Government.” “Technology is changing everything rapidly. We all have to keep up. MGM just opened another casino very close to D.C. We have to compete with that. What D.C. has done is work on the culture of continuous improvement. Consider: Government is struggling to [...]

Tom Delacenserie, Secretary, Florida Lottery, talked about leveraging the success of lottery products to increase space awareness. Companies fight for space in supermarkets and mass merchandiser stores. It is so important because companies cannot grow their revenues unless they have the space requirement in stores. The fight is for counter space. Most retailers think that [...]

Terri Rose, Director, Advertising & Gaming, Virginia Lottery, talked about revamping internet subscription sales. The Virginia Lottery began the process in 2015 and launched in 2016. The lottery has not done a lot of marketing with their new subscription platform, because they were focused on helping the legacy subscription players transition. With limited marketing, the [...]

Shelly Gerteisen, Draw Product Manager, Florida Lottery, discussed the lottery’s draw game expansion. They offered six promotions, launched three draw games, added a new playstyle for two draw games and sold a raffle. PowerCruise had so many unique selling features that Florida was able to emphasize the features that most appealed to their players, like [...]

Alchemy3 presented “National Campaign Execution” based on the 26 U.S. lotteries participating in the Powerball PowerCruise promotion. There were 936 winners. “After years of capitalizing on the sensation of high jackpots, Powerball has become a victim of its own success resulting in ‘jackpot fatigue.’ Lottery marketers have strategized on how to engage consumers during all [...]

Scientific Games presented “Linked Games: The Creation & Execution.” Since 2007, Scientific Games has offered linked games for lotteries. “Scientific Games recognized the need to deliver new experiences to players that go beyond the licensed brand and provide once-in-a-lifetime prizes that connect them with brands in personally relevant and memorable ways. To up the ante, [...]

Sara Slane, SVP, Public Affairs, American Gaming Association (AGA), discussed her association’s federal priorities. The AGA is now switching from a defensive approach to offensive approach when it comes to national legislation. This is because the times have changed. “Forty states have both commercial and tribal gaming operations, lotteries in place. Clearly it’s a much [...]

Robin Reining, Chief Administrative Officer, Wyoming Lottery Corp., talked about its draw game strategy. The Wyoming Lottery Corp. is an atypical lottery. They don’t get any funding from state, so they had to secure a loan to start the lottery. Currently, Wyoming Lottery has only eight staff members. Plus they are only permitted to sell [...]

Paula Otto, Executive Director, Virginia Lottery, discussed NASPL’s white paper that said that internet gaming is a state issue. In the last six weeks, NASPL created a white paper on the issue of internet gaming in regards to state sovereignty. Quoting from the white paper, Otto said, “The DOJ opinion leaves to the states the [...]