19 10, 2020

State Lotteries Find Marketing Success with Circle K Media Platforms


Circle K’s digital place-based network (DPN) is driving lottery sales increases up to +20% leveraging the proprietary platforms that enables states to reach their target audiences during “dwell time” when they are in the store ready to buy impulse lottery tickets. States including Illinois, Arizona, Florida, Ohio are among those that are leveraging the convenience [...]

State Lotteries Find Marketing Success with Circle K Media Platforms2020-10-19T15:52:33-04:00
6 01, 2020

Influencer Holiday Marketing: Give Cheer, Get Cheer


The Hoosier Lottery utilized Indiana-based social media influencers on Instagram as part of its comprehensive “Give Cheer, Get Cheer” holiday marketing program. “We know that, now more than ever, consumers are looking for authentic, one-to-one connections with brands,” explained Gary Melliere, Senior Director of Marketing, IGT Indiana/Hoosier Lottery. “A Sideqik poll found that 78% of [...]

Influencer Holiday Marketing: Give Cheer, Get Cheer2020-01-07T08:38:25-05:00
16 12, 2019

Second Annual Windfall Willie’s Virtual Holiday Party


The Arizona Lottery has been spreading holiday cheer again this year by hosting the second annual Willie's Virtual Holiday Party Giveaway! This epic 4-hour livestream featured impressive giveaways, exciting holiday games, charitable giving and more. The livestream benefited foster children across the state. For every unique livestream view, the Arizona Lottery donated the Arizona Association [...]

Second Annual Windfall Willie’s Virtual Holiday Party2019-12-16T14:14:10-05:00
16 12, 2019

Post Christmas Photo Shoot Interview on Calvin the Dog


A clip from the biographical documentary, The Life of Dog: Calvin the Dog, A True Story, Mostly, Byron La Fleur, director, gives an interview on working with Calvin the Dog during a recent Christmas photo shoot.

Post Christmas Photo Shoot Interview on Calvin the Dog2019-12-16T13:00:23-05:00
2 12, 2019

Austin Conference 2019: Videos and Presentations


If you click onto the title of a presentation, it will take you to a page where you can download the PDF of the presentation. If you're looking for a specific presentation, please use the search feature (found on the menu bar or scroll to the bottom if using a mobile device). Type in [...]

Austin Conference 2019: Videos and Presentations2020-02-18T15:34:19-05:00
4 11, 2019

Holiday Lottery Marketing Roundup


This article contains artwork for 13 lotteries' various holiday marketing. Scroll down to see all of them. With holiday tickets representing a huge portion of annual scratcher sales, U.S. lotteries zero in on consumer-pleasing tactics, including HD printing, die-cut design, pet-themed games and scented tickets. The Massachusetts Lottery will offer Merry Money Blowout as [...]

Holiday Lottery Marketing Roundup2019-11-05T10:10:00-05:00
20 09, 2019

Illinois Lottery’s Specialty “Good Causes” Scratchers


On September 3, Illinois Lottery launched its $2 instant ticket to help fund homelessness prevention programs. Called “Easy as 1-2-3”, it is the newest example of a “non-branded” instant ticket that supports special causes. Illinois Lottery’s history with specialty instant tickets that support causes dates back to the inaugural two specialty tickets launched in fiscal [...]

Illinois Lottery’s Specialty “Good Causes” Scratchers2019-09-20T10:28:10-04:00
17 06, 2019

Apple Guideline 4.7: What does it mean?


Apple sent shockwaves through the gambling industry on June 3rd when it updated its App Store Review Guidelines. Guideline 4.7 now states that HTML5 games distributed in apps may not provide access to real money gaming or lotteries. Essentially, Apple wants every real-money app to be designed specifically for iOS. Companies with HTML5 real money [...]

Apple Guideline 4.7: What does it mean?2019-11-08T10:54:00-05:00
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