16 12, 2019

Post Christmas Photo Shoot Interview on Calvin the Dog


A clip from the biographical documentary, The Life of Dog: Calvin the Dog, A True Story, Mostly, Byron La Fleur, director, gives an interview on working with Calvin the Dog during a recent Christmas photo shoot.

Post Christmas Photo Shoot Interview on Calvin the Dog2019-12-16T13:00:23-05:00
11 06, 2019

Awarding Money-Can’t-Buy Experiences for Non-Winning Tickets


How exciting is a non-winning lottery ticket? For participants in the second-chance promotion for The Voice®, it brought a six-day, five-night trip to Las Vegas and Los Angeles to experience the excitement of the blockbuster television show The Voice firsthand. Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode [...]

Awarding Money-Can’t-Buy Experiences for Non-Winning Tickets2019-06-18T07:35:40-04:00
9 06, 2019

The Homegrown App: An Update


Last year, we published a story on an app that West Virginia's own employee built. Here is a quote detailing the problem the West Virginia Lottery faced. Like many lotteries, the West Virginia Lottery takes part in the state fair and other festivals to garner brand attention, sell tickets and support their state. Players who [...]

The Homegrown App: An Update2019-06-17T17:16:12-04:00
20 05, 2019

Iowa Lottery CEO Matthew Strawn Write Up


The new Iowa Lottery CEO Matthew (Matt) Strawn brings two decades of experience at the highest levels of government, politics, the media and business. He sums up a work history that includes, in no particular order: service as Chief of Staff to a senior member of Congress: twice-elected chairman of Iowa’s Republican Party; advisor to [...]

Iowa Lottery CEO Matthew Strawn Write Up2019-05-20T16:35:40-04:00
22 02, 2019

New Director Spotlight: Kansas Lottery’s Stephen Durrell


Stephen Durrell was named Kansas Lottery Interim Executive Director in January 2019. He is an 11-year veteran of the agency. La Fleur’s interviewed him recently for its New Director Spotlight Series. Durrell previously worked as Assistant Attorney General/Chief Counsel for the Lottery. “So, I’ve had a pretty in depth background of what we do here,” [...]

New Director Spotlight: Kansas Lottery’s Stephen Durrell2019-02-25T09:50:04-05:00
22 02, 2019

Preliminary Agenda for La Fleur’s D.C. Conference Released


La Fleur’s 2019 D.C. conference will be held May 13-16, 2019 at the Jack Morton Auditorium on the George Washington University campus. Attendees will stay at the Westin Georgetown Hotel. Earlybird registration rates end on Friday, March 2. The theme of our DC conference is “Lottery SHOCK.” The DOJ’s reversal of its 2011 opinion on [...]

Preliminary Agenda for La Fleur’s D.C. Conference Released2019-02-25T08:59:48-05:00
6 09, 2018

US iLottery Space & Affiliate Marketing


By Erica Anderson, Marketing Director, Paysafe Group’s Income Access. Promoted post. 2018 has been a momentous year for US state lotteries, having already seen the affiliate program launches for corresponding iLottery offerings in Michigan and Pennsylvania - the first two US-based programs of their kind. Now, with the third quarter of 2018 nearing its close, the [...]

US iLottery Space & Affiliate Marketing2018-09-14T09:30:45-04:00
6 09, 2018

Transforming Play by IGT


Re imagine the player experience and grown your business. Visit us at NASPL. September 25-28 in Cleveland, Ohio.

Transforming Play by IGT2018-09-06T16:47:18-04:00
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