Play Responsibly

The Maryland Lottery’s new Play Responsibly campaign launches on March 8 to coincide with Problem Gambling Awareness Month (PGAM). In the past, we’ve used straightforward messaging that reminds people to play responsibly. This year we [...]

March is Program Gambling Awareness Month

Washington, DC – The National Council on Problem Gambling (NCPG) designates March as Problem Gambling Awareness Month (PGAM). March Madness, the annual NCAA basketball tournament that sees over $8 billion wagered on its games, is [...]

New Ad

The Kentucky Lottery Corp. (KLC) shared a "first look" of its new commercial supporting its new $30 scratcher. "The stakes are always high with our $30 price point, our biggest launch of the year. Our [...]

MUSL Issues 2021 POWERBALL Promotional RFI

The MUSL Marketing and Promotions Committee issued its POWERBALL® Promotional Request for Information (RFI) on February 17. "POWERBALL is an iconic brand that attracts players from all walks of life and most importantly delivers tremendous [...]

New York Lottery: The X Series

A better way to multiply is how the New York Lottery is marketing its new family of games (FOG), called “The X Series.” “This month (February), the New York Lottery completed the launch of a [...]

Purrfect Lottery Promotions

My cats want to move to Arizona. There was a lot of yowling when they hard about the “Spoil Your Pet Drawing.” The Arizona Lottery is celebrating National Love Your Pet Day on February 20th. [...]

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