Lotteries Deploy Digital Strategies To Support Draw Games In FY21
Draw game sales were down double-digit in fiscal 2020 for many U.S. lotteries with no huge bloc lotto jackpots. La Fleur’s Magazine surveyed 20+ U.S. lotteries on what special digital promotions and social media events [...]
Scientific Games Wins Four-Year Dutch National Lottery Instant Game Contract
Scientific Games was awarded a new, four-year contract by Nederlandse Loterij, the Dutch National Lottery ( or "the Lottery"), to provide instant game "scratch cards" through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management [...]
When Sales Strategy Meets Self-Checkout Growth: Players Printing Lottery Tickets
Lithuania’s lottery operator Olifeja took players’ desire to control their success to the next level. Since 50% of lottery ticket sales in Lithuania are generated by retail that is currently focused on self-checkout areas development, [...]
Scientific Games Announces Institutional Investors, including Caledonia, to Acquire 34.9% Shareholding from MacAndrews & Forbes
Scientific Games Corporation today announced that a number of long-term institutional investors, including highly credentialed gaming industry investor Caledonia, have reached agreement to acquire a 34.9% stake in Scientific Games from MacAndrews & Forbes Incorporated [...]
INTRALOT Launches “INTRALOT Academy” to Offer High Quality Training to its Customers
INTRALOT is proud to announce the launch of INTRALOT Academy a brand new, contemporary training program aiming at providing valuable, hands-on knowledge of our products and services to our existing and new customers. INTRALOT, as [...]
Scientific Games Announces First Pilot in Germany for Advanced Instant Ticket Vending Technology
Scientific Games announces the first pilot in Germany for advanced lottery self-service instant ticket vending technology with its PlayCentral HD. Known for leading innovation to modernize the lottery retail and player experience, Sachsenlotto (the “Lottery”) [...]
With A Shift In Ad Strategy Arizona Lottery Sets New Annual Sales Record
Read the original article at: https://www.mediapost.com/publications/article/355427/with-a-shift-in-ad-strategy-arizona-lottery-sets-n.html The Arizona Lottery which was deemed "essential" alongside other state lotteries across the U.S. early in the pandemic — reported a record $1.09 billion in sales in its fiscal [...]
Camelot Lottery Solutions launches Remote Gaming Server
Camelot Lottery Solutions (Camelot LS) has launched its own Remote Gaming Server (RGS) that will enable its e-Instant game portfolio to be made available to lotteries in all regulated jurisdictions. Camelot LS is the e-Instants [...]
What You’ll Hear At La Fleur’s Lottery Marketers’ eSymposium on September 2 (2nd Day)
There will be seven presentations at La Fleur's Lottery Marketers' eSymposium on Wednesday, September 2. The two-hour program starts at 3 pm EST. Below are excerpts of what you can expect to hear discussed. There [...]
Hoosier Lottery Plays Games to Keep Players Engaged
Unscramble words, identify iconic sites and guess Hoosier delicacies are just a few of the fun games that Hoosier Lottery launched to keep lottery players engaged during the pandemic. “The Hoosier Lottery continues to utilize [...]