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Austin Conference2018-11-30T15:29:03-06:00

The Player Experience

La Fleur’s 2018 LotTech Connect conference will be held December 3-6, 2018 at the AT&T Hotel & Conference Center on the University of Texas campus in Austin. The conference will chart the player experience. Presentations by lottery experts will put the spotlight on consumer transactions. Lotteries are charting an easier sales journey through in-lane and API pilots. Where legal, lotteries sell online. What are best practices for digital eInstants? Finally, how can lotteries create an emotional connection? What is the role of the game designer? How does experiential prizing satisfy a need? The agenda will also feature discussion on bloc games, scratchers, sports betting and advertising. La Fleur’s 2018 Best Fleurry Ad winners will be recognized on stage.

Hotel Reservations
La Fleur’s 2018 Austin conference will be held at the AT&T Hotel & Conference Center. Our room block has sold out. After registering for the conference, the attendee will receive an email with the receipt as well as links for nearby hotels.

FINAL PROGRAM BELOW:

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Gold Program Sponsor(s)

Silver Sponsor(s)

Hospitality Sponsor(s)

Program

Click to see what the themes are for each day!

Monday, December 3

5–7 p.m.

Registration*

5–7 p.m.

Opening Night Reception

Location: Gabriel’s Restaurant, AT&T Hotel & Conference Center

Co-Sponsors: Jackpocket & LatinWorks

*If your flight arrives after the reception, you can register starting at 8 a.m. on Tuesday, December 4. The two-day educational program will be held in Amphitheater 204 in the AT&T Hotel & Conference Center.

Tuesday, December 4

8–5 p.m.—Registration

8–9 a.m.—Coffee & Bagels

SEGMENT: Texas Lottery in Spotlight

9–9:15 a.m.

Welcome Address

Gary Grief, Executive Director, Texas Lottery

 9:15–9:30 a.m.

The $5 Million Vegas Challenge and the Big Cedar Cash Adventure: Non-Licensed Scratch Family Promotions

Ryan Mindell, Lottery Operations Director, Texas Lottery

9:30–9:45 a.m.

LUCK HAPPENS Case Study

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery

9:45–10 a.m

Texas Lottery Panel

Ami Smith, Marketing Planning Coordinator, Texas Lottery

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery

Ryan Mindell, Lottery Operations Director, Texas Lottery

10–10:30 a.m.—Coffee Break

10:30-11 a.m.

5 Secrets of Master Game Designers to Inspire Innovation

Tom Long, Studio Head, GoneGypsy Games

SEGMENT: iLottery & Lottery Modernization

11-11:15 a.m.

Pennsylvania Lottery: Hidden Value of Your Good Cause

Drew Svitko, Executive Director, Pennsylvania Lottery

11:15–11:30 a.m.

PA iLottery Case Study

Stephanie Weyant, Deputy Executive Director, Pennsylvania Lottery

11:30–11:45 a.m.

The Evolution of iLottery

Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery

11:45–12 p.m.

iLottery Panel

Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery

Stephanie Weyant, Deputy Executive Director, Pennsylvania Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery

12-12:15 p.m.

The Fleurry Best Lottery Ad Awards Ceremony

12:15–1:45 p.m.—Luncheon

1:45-2 p.m.

MUSL Powerball Panel

Bret Toyne, Executive Director, MUSL

Drew Svitko, Executive Director, Pennsylvania Lottery

Gary Grief, Executive Director, Texas Lottery

2–2:15 p.m.

Gold Program Sponsor Presentation

Dan Morales, Senior Manager Retail Sales & Analytics, IGT

2:15–2:30 p.m.

Gold Program Sponsor Presentation

Kylie Reagan, Idaho Marketing Manager, INTRALOT

2:30–2:45 p.m.

Gold Program Sponsor Presentation

Julin Shaw, Director, Marketing, NeoPollard Interactive

2:45–3 p.m.

Gold Program Sponsor Presentation

Amy Hill, VP, Digital Content Studio, Scientific Games

3–3:30 p.m.—Coffee Break

3:30–3:45 p.m.

Gold Program Sponsor Presentation

Chris Aragon, Sales Director, Local Sales, National CineMedia (NCM)

3:45–4 p.m.

Gold Program Sponsor Presentation

Adam Barry, Director Sales Operations, Camelot Global

4-4:15 p.m.

Gold Program Sponsor Presentation

Andrew Crowe, VP, Emerging Markets, Worldpay

4:15-4:30 p.m.

Local Scratch

Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery

4:30-6 p.m.

Private Lottery Marketers Meeting

6:30-10:30 p.m.

EVENING EVENT: Celebrate Texas With IGT

Location: Bullock Texas State History Museum, 1800 Congress Avenue, Austin, Texas

All attendees are invited. You will need to wear your conference badge as identification. Casual attire or jeans and boots encouraged. Enjoy dinner and live music with The Motts Band!

Wednesday, December 5

SEGMENT: Lottery Marketing

9–9:30 a.m.

Lottery Marketing Director Panel

Jay Finks, Deputy Director, Oklahoma Lottery

Stephanie Weyant, Deputy Executive Director, Marketing & Products, Pennsylvania Lottery

Robert Tirloni, Products Manager, Texas Lottery

9:30–9:45 a.m.

Massachusetts Lottery: “Blowout” Ticket a Big Winner

Christian Teja, Director, Communications, Massachusetts Lottery

9:45–10 a.m.

Oklahoma Lottery Re-Launch

Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery

10–10:15 a.m.

Oklahoma Lottery Panel

Jay Finks, Deputy Director, Oklahoma Lottery

Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery

10:15-10:45 a.m.—Coffee Break

10:45-11 a.m.

The Colorado Lottery: Play On, Colorado

Tom Seaver, Director, Colorado Lottery

11-11:15 am.

Kansas Lottery Now & Future: Taking the Long View

Terry Presta, Executive Director, Kansas Lottery

11:15-11:30 a.m.

Kentucky Lottery: Retail Initiatives

Tom Delacenserie, President & CEO, Kentucky Lottery Corp.

11:30-11:45 a.m.

Lottery Director Panel

Tom Seaver, Director, Colorado Lottery

Terry Presta, Executive Director, Kansas Lottery

Tom Delacenserie, President & CEO, Kentucky Lottery Corp.

Gerald Aubin, Director, Rhode Island Lottery

11:45-11:50 a.m.

Silver Program Sponsor Presentation

Tim Yahya, Head of Retail Relations-N.A., Abacus Solutions International Group

11:50-11:55 a.m.

Silver Program Sponsor Presentation

Mark Smith, CMO, Linq3

11:55-12 noon

Silver Program Sponsor Presentation

Robert (Bob) Hamman, CEO & President, SCA Promotions

12–1:45 p.m.—Buffet Luncheon 

SEGMENT: Advertising Issues

1:30–1:45 p.m.

Embracing Diversity as a Driver of Success

Manny Flores, Founder & CEO, LatinWorks Marketing LLC

1:45–2 p.m.

The Role of Compassion in Advertising

Yumi Prentice, President, David&Goliath

2–2:15 p.m.

Colorado Lottery: Lucky for Life

Joe Conrad, Founder & CEO, Cactus

2:15-2:30 p.m.

AI & New Rules of Digital Engagement

Dennis Franczak, CEO, FuseIdeas

2:30-3 p.m.

Ad Agency Executive Panel

Joe Conrad, Founder & CEO, Cactus

Yumi Prentice, President, David&Goliath

Dennis Franczak, CEO, FuseIdeas

Manny Flores, Founder & CEO, LatinWorks Marketing LLC

3-3:15 p.m.

When Corporate Innovation Works: Delivering Under Time & Under Budget

Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery

3:15–3:30 p.m.

Scratch & Win Brand Development

Adam Cortiula, Marketing Director, WCLC

3:30–3:45 p.m.

Canadian Lottery Panel

Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery

Adam Cortiula, Marketing Director, WCLC

3:45–4 p.m.

Programmatic Advertising: What Is It? How To Use It? What’s Next?

Pat Strader, Founder & CEO, Digital Relativity

4–4:15 p.m.

WrapUp: Takeaways

Lottery directors will be invited on stage to offer key takeaways from the La Fleur’s 2018 Austin Program.

4:15–5:30 p.m.—Beer & Soda Networking Break

Thursday, December 6

9-11 a.m.

Breakfast Sandwich & Coffee Service

BAKEOFF INTERACTIVE WORKSHOP

5-Minute Marketing Case Studies followed by audience Q&A

-“Dynamic Pricing” BakeOff Case Study

Julie LeBlanc Steeves, Manager, Enterprise Innovation, Atlantic Lottery Corp.

-“Digital Marketing” BakeOff Case Study

Pat Strader, Founder & CEO, Digital Relativity

-“Mystery Game” BakeOff Case Study

Dale Bowersock, Scratch Ticket Coordinator, Texas Lottery

-“BBQ Bucks” BakeOff Case Study

Julie Terrell, Draw Game Coordinator, Texas Lottery

Never Been To a La Fleur’s Conference?

Check out a small sample of some of our previous shows! See more videos here!

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