Theme: Closer to the Customer
La Fleur’s 2019 Austin conference will be held November 18-21, 2019 at the AT&T Hotel & Conference Center on the University of Texas campus in Austin. Lotteries know that the goal is to get closer to the customer—at retail and digital. But how can they do this? The most important channel is the sales transaction. Come learn how lotteries are embracing the new technology through in-lane, API, cashless and iLottery programs. As ad programs get cut, more lotteries are switching to digital programs and experiential marketing and VIP clubs are expanding. The agenda will also feature discussion on multi-jurisdictional instant and draw games, family & holiday scratchers, new draw games and advertising. La Fleur’s 2019 Best Fleurry Ad winners will be recognized on stage.
Texas Lottery is the co-host of La Fleur’s 2019 Austin conference.
La Fleur’s Magazine has negotiated a discounted $199 rate at the AT&T Hotel & Conference Center where the conference is held. After registering for the conference, attendees will receive the reservation link to book their hotel room.
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Check out a small sample of some of our previous shows! See more videos here!
Arizona Lottery Executive Director Gregg Edgar discussed their “Costco Expansion & The Lottery Value Pricing Paradigm.” Arizona Lottery recently entered into a pilot test with Costco. The effort has been structured on the value proposition [...]
Drew Svitko, Executive Director, Pennsylvania Lottery spotlighted “Growing Retail Through iLottery.” The Pennsylvania Lottery relies on its network of 9,700 retailers to generate more than a billion dollars every year for its good cause, older [...]
- Shannon French-Demille, Marketing Manager, Jackpot & Regional Games, Atlantic Lottery - Sanam Bakhtiar, Director, Lottery Marketing, BCLC - Marie-Claudel Lalonde, Senior Director, Strategy & Marketing Communications, Loto-Québec - Lou Pagnotta, Director, Marketing Planning, OLG [...]
Download the presentation Andrew Leeper, Brand Strategy Coordinator at Texas Lottery, discussed its LUCK HAPPENS Concert Series. In 2019, the Texas Lottery teamed up with Tunein to build a custom pop-up concert series connecting digital [...]
Download the presentation Luke Stilin, Director, CX Design & Innovation at OLG, spoke about leveraging partnerships to reach new audiences. OLG and Corus Entertainment have embarked on an innovative partnership in support of the $5 [...]