The Player Experience
La Fleur’s 2018 LotTech Connect conference will be held December 4-7, 2018 at the AT&T Hotel & Conference Center on the University of Texas campus in Austin. The conference will chart the player experience. Presentations by lottery experts will put the spotlight on consumer transactions. Lotteries are charting an easier sales journey through in-lane and API pilots. Where legal, lotteries sell online. What are best practices for digital eInstants? Finally, how can lotteries create an emotional connection? What is the role of the game designer? How does experiential prizing satisfy a need? The agenda will also feature discussion on bloc games, scratchers, sports betting and advertising. La Fleur’s 2018 Best Fleurry Ad winners will be recognized on stage.
La Fleur’s Magazine has negotiated a discounted $179 rate at the AT&T Hotel & Conference Center where the conference is held. After registering for the conference, attendees will receive the reservation link to book their hotel room. Earlybird registration ends October 5.
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Adam Caughill, Director, Lottery Business Development & Innovation, OLG spoke on how innovation today sparks future innovation. An elevator pitch (or perhaps summary) of Caughill’s presentation would be: “If we hadn’t tried (blank), we wouldn’t [...]