Theme: Closer to the Customer

La Fleur’s 2019 Austin conference will be held November 18-21, 2019 at the AT&T Hotel & Conference Center on the University of Texas campus in Austin. Lotteries know that the goal is to get closer to the customer—at retail and digital. But how can they do this? The most important channel is the sales transaction. Come learn how lotteries are embracing the new technology through in-lane, API, cashless and iLottery programs. As ad programs get cut, more lotteries are switching to digital programs and experiential marketing and VIP clubs are expanding. The agenda will also feature discussion on multi-jurisdictional instant and draw games, family & holiday scratchers, new draw games and advertising. La Fleur’s 2019 Best Fleurry Ad winners will be recognized on stage.

Texas Lottery is the co-host of La Fleur’s 2019 Austin conference.

Hotel Reservations

La Fleur’s Magazine has negotiated a discounted $199 rate at the AT&T Hotel & Conference Center where the conference is held. After registering for the conference, attendees will receive the reservation link to book their hotel room.

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