La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, February 1
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»iLottery Promotion
    Lottery Biz

    iLottery Promotion

    November 14, 20161 Min Read
    Facebook Twitter LinkedIn Email

    The Michigan Lottery hopes players will have a happier holiday thanks to a special digital incentive.

    “The $2, $5 and $10 games will include an iLottery acquisition promotion,” said Glenn Strong, Instant Game Product Manager, Michigan Lottery. “Players who create a new iLottery account using the promotion code (GIFT) printed on the ticket will receive $10 worth of online free play. Additionally, if they load their account with at least $10 they will receive a $10 off coupon redeemable at retail.”

    The Michigan Lottery ran a similar promotion with its HIT family of tickets that launched in April. “The promotion didn’t include any media support and to date we’ve realized over 5,500 new registrations from those tickets,” reported Strong. “The two acquisition promotions that generated more registrations (average of 6,300 each) had a combined $1.7 million media spend. I’m looking forward to the results of this promotion, especially considering it will be running during the holiday period.”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleTattoo Ticket
    Next Article Breast Cancer Ticket

    Related Posts

    Making Data Dreams Come True

    December 19, 2022

    Leveraging Training to Boost Retail Sales

    December 19, 2022

    Get to Know the New CHRO at Scientific Games

    December 19, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    Read the Report

    Rhode Island Lottery: Scratcher Football Fun & More

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023

    Read the Report

    January 30, 2023

    Rhode Island Lottery: Scratcher Football Fun & More

    January 30, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.