After a competitive procurement process, Eesti Loto, based in Tallinn, Estonia, awarded a seven-year contract (including possible extensions) to Novomatic Lottery Solutions (NLS) for the provision of an Information System to manage its sales in all channels.
NLS proposed a truly modern, state-of-the-art technology platform designed to enable lottery sales over every channel.

Built around proven, up-to-date Service Oriented Architecture and making use of an extensive library of APIs, the platform enables sales over a wide range of POS devices, including existing devices and large-scale retail POS systems.

NLS’ advanced lottery platform features the latest technologies that will allow Eesti Loto to exceed its players’ expectations and set new standards in lottery operations and services, both in the short- and long-term.

The solution will deliver out-of-the-box all the necessary options to drive new business and offer new lottery content for players across all channels—mobile, retail, internet—as well as the flexibility to handle whatever the future may bring.

BYOT Philosophy

“The NLS omni-channel solution gives Eesti Loto the ability to create an entirely new player experience by breaking down the barriers that used to exist between channels,” said Frank Cecchini, NLS Managing Director & CEO.

“Eesti Loto will have the freedom to incorporate best-of-breed services and content, deploy the most appropriate POS devices and deliver a whole new experience to its players,” he explained.

“We are extremely excited to be working in partnership with one of the most technically advanced lotteries in the region and are looking forward to working with Eesti Loto to realize the benefits of a truly modern system where technology is not a barrier to growing the business,” ended Cecchini.

NLS’ pioneering BYOT (Bring Your Own Terminal) philosophy allows Eesti Loto to utilize existing assets or deploy modern tablet or mobile devices. The solution utilizes NLS’ Thin Retail Client, which enables the lottery to use any third-party hardware for its POS.

Eesti Loto will deploy this solution across new Linux-based POS systems, as well as Android devices for smaller retailers. This strategy will significantly strengthen its retail footprint by improving the lottery’s instant ticket sales channel and enabling lottery sales at smaller retail locations.

In-Lane Lottery Sales
Eesti Loto will also plan to collaborate with its retail partners to roll out the NLS POS Embedded solution thereby allowing supermarkets to offer Eesti Loto’s lottery games and instants tickets at in-lane locations within the stores.

Under the new contract, which includes two possible one-year extensions, NLS will additionally provide Eesti Loto with eInstants from the extensive NLS portfolio of entertaining games.

The excitement at Eesti Loto was perhaps best captured by Eesti Loto CEO Heiki Kranich, who said: “This will be a major jump forward! We selected the NLS system and team because they are the most ready to support our inventive team who rely on technology to open doors to new possibilities and maintain Eesti Loto’s reputation for innovation and technological leadership in a country where these qualities are the norm. NLS provides an advanced, secure and robust multichannel system with player registration methods that will allow Eesti Loto to achieve its commercial objectives as well as further implement our KYC and Responsible Gaming strategy. NLS is future-ready, and so is Eesti Loto!”

Full Solution Alternative

NLS is a full solution alternative vendor for international lottery markets delivering games and services that can be integrated with any third party solution. The NLS system supports all sales channels simultaneously, creating a truly omni-channel offering while at the same time increasing lottery revenues and returns to good causes.

With ISO 27001 certification, WLA Security Control Standard Certification and numerous lottery audits, NLS solutions guarantee the highest levels of security and reliability.

NLS is part of the NOVOMATIC Group, one of the biggest global producers and operators of gaming technologies, with revenues of about EUR 4 billion, more than 28,000 employees and activities in 80 countries.

NLS was established in 2014 after the acquisition of Icelandic lottery provider Betware and quickly became a player in the international lotteries business.