NeoPollard Interactive LLC (NPi) announced that New Hampshire Lottery successfully launched its iLottery solution in September.

It leverages NPi’s platforms and a full suite of NPi services including customer engagement marketing, player support and NPi’s games studio, as well as draw games. The iLottery launch provides the lottery with exciting new opportunities to enhance its product offering, increase player engagement, and maximize revenue for public education in the state.

NPi is one of the most experienced providers of iLottery solutions, currently providing online games and services for several lotteries across North America. The New Hampshire Lottery will leverage NPi’s turnkey iLottery 360° Solution to enable players to conveniently access and play games through web and mobile channels. The iLottery solution features sophisticated CRM capabilities that support the cross-promotion of traditional lottery products with interactive games, enhancing and strengthening the lottery’s retailer network.

“We have long viewed ourselves as a player-centric lottery,” said Charlie McIntyre, Executive Director of the New Hampshire Lottery. “Our focus in everything we do is how best to make our products entertaining and accessible to our customers by creating a strong and positive play experience. Launching iLottery is the critical next wave component in enhancing our players direct interaction with our games. We wanted to get it right and believe our choice of NeoPollard Interactive would best ensure a successful rollout and early adoption of the online lottery experience. NPi’s domestic and international experience in this space has demonstrated critical best practice technology and created an enhanced player experience in that online space.”

“With the launch of an iLottery platform, the robust interactive and mobile components of our solution will provide new insights into player preferences and behaviors, while our responsible gaming initiatives will support the New Hampshire Lottery’s mission of providing secure and entertaining gaming products,” said Liz Siver, General Manager, NeoPollard Interactive.