The universally recognized JAMES BOND 007 brand is launching in September 2019 as Scientific Games’ next blockbuster multi-state linked instant game and winners’ experience.

Always inspired by innovating once-in-a-lifetime experiences, the company just wrapped the final BILLION DOLLAR CHALLENGE® event in Las Vegas for the WILLY WONKA GOLDEN TICKET™ linked instant game, which offered players the opportunity to win up to a whopping $1 billion—for the first time in lottery instant game history.

Next up is the JAMES BOND 007 multi-state game and the JAMES BOND Lottery Challenge, which will feature dramatic instant game designs that spotlight the JAMES BOND brand. Look for JAMES BOND 007 lottery tickets as they roll out beginning this September, continuing into next year as the excitement builds for the release of the new BOND 25 movie in April 2020. A second-chance offers winners and their guests a five-day/four-night trip to Las Vegas in the spring of 2021 where the prizewinner will have a chance to participate in the JAMES BOND Lottery Challenge. Winners will compete in a series of contests for the chance to win cash prizes ranging from $1,000 to a grand prize of up to $1 million.

“Linked games provide once-in-a-lifetime prizes for players that connect them with brands and with the lottery in personally relevant and memorable ways,” explained Kyle Rogers, Executive VP of Lottery Licensing at Scientific Games. “These big games have the ability to attract both new and existing players with unique experiences that money can’t buy. In addition to offering powerful prize experiences that most lotteries ordinarily couldn’t provide, linked games offer participating lotteries unparalleled marketing benefits.”

Since the launch of DEAL OR NO DEAL™ as the lottery industry’s first linked instant game concept in 2007, Rogers has been along for every minute of the ride and helped lead the creative concepts.

The company evolved the use of licensed properties in linked game events/productions, collaborating with entertainment industry powerhouses, including Endemol, Fremantle, Sony Pictures, Pro Football Hall of Fame, Hasbro and Warner Brothers. Almost all have included an instant lottery game purchased at retail.

Over the last decade, Scientific Games presented seven more linked blockbusters, each packaged with quality, creative marketing assets for participating lotteries’ use in local radio and TV ad campaigns and at retail point-of-sale.

“Every day we have the pleasure of dreaming up new ways to make the lottery even more exciting, and help increase funding for good causes. It is gratifying to see players participate in once-in-a-lifetime events. Lotteries give away a million dollars or more nearly every day, but seldom is the event itself as exciting as one of these linked game experiences from Scientific Games,” said Rogers.

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