La Fleur's Lottery World
    Twitter LinkedIn RSS
    Tuesday, February 7
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»Brand Anthem
    Lottery Biz

    Brand Anthem

    June 5, 20182 Mins Read
    Facebook Twitter LinkedIn Email

    The Florida Lottery will debut a new brand anthem in fiscal 2019.

    “We want the citizens of Florida to know that every ticket is a winner for education. So, enjoy that moment of entertainment knowing you’re contributing to enhancing education throughout Florida,” said Amber Seale, Chief of Brand Management, Florida Lottery.

    It will also be a feel good ad. “We are striving to strike an emotional chord for sure! Bringing to life these real stories will create authenticity and human connection to our brand,” she explained.

    The Florida Lottery has three core brand pillars—1) play, 2) responsible gaming, and 3) education.

    “To me, our brand anthem will be formed around this third pillar, where we can connect emotionally with every Floridian on the impact they make when they play,” said Seale.
    Since many Floridians still don’t know that the Florida Bright Future Scholarship Program is primarily funded by the Florida Lottery, it is critical to disseminate this message.

    “We’re amplifying this message through storytelling, bringing to life the impact Bright Futures has had on those throughout the state of Florida,” stressed Seale.
    The Florida Lottery has messaging in the market now “but will launch more new work next fiscal year (anticipating August),” ended Seale.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleMarketers Roundup
    Next Article Pennsylvania Keno

    Related Posts

    Arkansas Scholarship Lottery Launches Brand New In-State Lotto

    October 11, 2022

    WCLC Promotes Its Ticket Builder

    October 11, 2022

    Atlantic Lottery Corp. Installs Self-Service Lottery Terminals in FY23

    October 11, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    NeoGames eInstant The Lamp Breaks Virginia Lottery All-time Record

    Mifal Hapais RFP

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    NeoGames eInstant The Lamp Breaks Virginia Lottery All-time Record

    February 6, 2023

    Mifal Hapais RFP

    February 6, 2023

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.