La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, January 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»Debit Cards
    Lottery Biz

    Debit Cards

    February 13, 20192 Mins Read
    Facebook Twitter LinkedIn Email

    On November 1, Oklahoma Lottery retailers could begin accepting debit card payments.

    “A large percentage of the population uses debit as their preferred form of payment and a ‘cash only” system limited their ability to purchase our products,” explained Brandie Reisman, Director, Marketing & Administration, Oklahoma Lottery. “Not only that, but existing players were having to conduct multiple transactions when they wanted to purchase items other than lottery and wanted to use their debit cards. Accepting debit cards is convenient for those players and allows us to reach a new segment of the population that may have never played before.”

    The lottery believes it negatively impacted their sales to not offer debit as a form of payment. “‘Cash only’ meant that the maximum purchase was limited to the amount of cash in one’s wallet, and many people don’t carry cash anymore,” said Reisman. “We feel like there is a large percentage of the population that may not have ever played the lottery for that reason, and now we have the opportunity to reach them.”

    In terms of measuring the percentage of lottery tickets purchased by debit versus cash, Reisman said that “we don’t really have a way to track it since the retailers are using their own POS systems.  We have been reaching out to some of our corporate chain partners, and hopefully we can get some of that information from them in the coming months.”

    The lottery is anticipating a sales lift from debit card purchases.

    As for the legislative priority in the 2019 session, “we are keeping a very close watch on the future of sports betting as it resides in Oklahoma, because that has the potential to affect our business, hopefully in a positive way,” said Reisman.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNew Mexico Lottery Pressured by Legislature on Sports Betting and Other Lottery Expansion Projects
    Next Article DC Sports Betting Update

    Related Posts

    Arkansas Scholarship Lottery Launches Brand New In-State Lotto

    October 11, 2022

    WCLC Promotes Its Ticket Builder

    October 11, 2022

    Atlantic Lottery Corp. Installs Self-Service Lottery Terminals in FY23

    October 11, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Arkansas Lottery: Get Family of Scratcher Games

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    Camelot Announces Changes To Board and Management Team

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.