La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, November 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»Virginia’s WIN A SPIN
    Lottery Biz

    Virginia’s WIN A SPIN

    2 Mins Read
    Facebook Twitter LinkedIn Email

    Virginia Lottery launched its $5 scratcher, called WIN A SPIN, in September. Since “The Big Spin” is  trademarked, the lottery needed a “different spin” on the product name. The product’s debut occurred at the 2018 Virginia State Fair.

    Weekly sales averaged $1.3 million in the first 12 weeks; the ticket indexed at 142%.  “WIN A SPIN” is doing 43% better than any other $5 game in the last year,” said Katherine Cundiff, Strategic Games Manager, Virginia Lottery.

    This scratcher permits lottery players to participate in a live spin at the lottery’s headquarters. Prizes range from $100,000 to $500,000. Cundiff said the lottery has built a whole game show set, since live spin events are live streamed. “It’s been exciting for both the winner and the entire agency,” she stressed.

    Since the ticket is slated to sell out in the next six months, the lottery will introduce a second edition at the $5 price point. “We invested in two big wheels so we plan to keep them busy,” joked Cundiff.

    Virginia Lottery is also monitoring OLG’s success with its $10 The Bigger Spin since a spinoff at a higher price point is a natural evolution for the product.

    A key difference in how Virginia Lottery versus OLG markets this scratcher occurs at retail. OLG players can watch the prize reveal on monitors installed at retailers. “We didn’t have monitor capabilities,” said Cundiff.

    She said players go to a URL to view the wheel spin on their mobile phone or desktop monitor. They have to put in the validation code to reveal the prize. “It is the same experience,” said Cundiff. Players can also bypass the SPIN and simply cash their ticket at retail.

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleOLG’s The Bigger Spin
    Next Article BakeOff Workshop

    Related Posts

    Lotteries Embrace Digital Evolution with App Developments

    October 10, 2023

    Ohio’s Rolling Retailer

    October 10, 2023

    Hoosier Lottery Launches Winner Celebration Kits

    October 10, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    South Dakota Lottery Holiday TV Ad

    Lottery Brief: A Christmas Lottery Story

    A Train Journey Turns into a Christmas Love Story in Campaign for the National Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    South Dakota Lottery Holiday TV Ad

    November 28, 2023

    Lottery Brief: A Christmas Lottery Story

    November 27, 2023

    A Train Journey Turns into a Christmas Love Story in Campaign for the National Lottery

    November 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.