“We increased our mobile cashing to $25k, updated the Welcome Journey for new members, reorganized our website header to isolate and highlight the MyLotto Rewards section, added digital lottery coupons to our prize portfolio, and are adding high-end tech gifts back to our catalog. These changes continue to increase our membership, participation, and engagement,” Sandy Lesko Sabbath, Deputy Director of Marketing, Ohio Lottery said.
In September, the Ohio Lottery had an “8-Bit at Bat” game that people could play. During the 8th inning of any Reds or Indians game, players could scan the QR code displayed on the sign behind home plate. “Our players really enjoy the free, interactive, and instant win opportunities these games provide. Our 8-Bit At Bat promotion gets hundreds of participants for every game, and our social engagement games like The Waiting Game got thousands of viewers and tens of thousands of comments/reactions. We used those FY22 test learnings to create a weekly social engagement program this year,” said Lesko Sabbath.
In FY23, the Ohio Lottery is offering a weekly social activation program through their new Club Promotions page in MyLotto Rewards. These free Facebook games are designed to offer small real-time winning experiences, educate participants about their lottery games, drive them to retail with digital lottery cash prizes, and create/convert to customers when paid offerings are available online.