La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, May 28
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»Alchemy3 Runs Social Execution Test at La Fleur’s Conference
    Industry News

    Alchemy3 Runs Social Execution Test at La Fleur’s Conference

    June 4, 20182 Mins Read
    Facebook Twitter LinkedIn Email

    As part of Alchemy3’s presentation on “Social Execution-Foundational Group,” the firm tested the premise by creating a video at La Fleur’s conference in DC.
    Using the hashtag #lafleurdc, Alchemy3 used the feeds on La Fleur’s Facebook, Instagram and Twitter social channels to create a video of La Fleur’s 2018 LotMKT Trends Conference. It was held May 14-17, 2018 at the Jack Morton Auditorium on the George Washington University Campus in Washington, DC.

    “Alchemy3 set up the experiment during the opening night reception at our DC conference,” said La Fleur’s Magazine publisher Terri Markle. “We established the #lafleurdc to enable Alchemy3 staff back in Roswell, Georgia to follow the proceedings at our conference, including the speaker presentations, interactive panels and hospitality events.”

    Derek Gwaltney, Director of Marketing & Business Development, Alchemy3 began his Gold Sponsor presentation with a challenge to the audience.


    “We are going to do a little social experiment. Everybody take out your cell phone. Use the hashtag #lafleurdc on all of your posts for the conference. At the end of the conference we will curate all of the photos and see what we get,” said Gwaltney.

    The video was divided into three sections: 1) Establishing an identity; 2) Sharing experiences; and, 3) Maximizing partnerships.

    Conference attendees as well as webinar attendees posted comments on Twitter.

    Conference attendees reposted photos from La Fleur’s conference selfie-booth. Candid shots including attendees holding La Fleur’s “Lucky Pet” mascot—a plush Jayden the Siamese Cat (Tyco).

    Gwaltney explained that lotteries have the opportunity to create an experience through social media by documenting participants’ experiences. The challenge is to show what happened through a curated collections of photos.

    Working behind the scenes, Alchemy3 Marketing Coordinator Ken Andrey created his virtual “KennyKam” of La Fleur’s 2018 DC Conference.

    On Wednesday afternoon, less than 48 hours after the project was conceived, Alchemy3’s-custom #lafleurdc video was revealed to conference attendees.

    “We wanted to bring your experience back by using social media,” explained Gwaltney. “There is a lot of clutter in social media. What will be consumed? What message will be conveyed?”

    “This social media experiment resulted in a video that will now reside on www.lafleurs.com,” said La Fleur’s Magazine publisher Bruce La Fleur.

    “Thank you Alchemy3!” said Markle.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleFastrak Supports International Growth With Modular Innovations
    Next Article Lazlo: Bringing Lottery Play Into A Mobile World

    Related Posts

    Florida Lottery Taps Social Media Celebrity to Help Players Live Long

    April 11, 2022

    Lotteries and Atlas Experiences Are “Doin’ This” with Luke Combs

    April 11, 2022

    NeoPollard Interactive — Empowering Lotteries to Protect Players

    April 11, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Camelot Illinois Brings Fast Play to Life at The Illinois Lottery

    Camelot Illinois Brings Fast Play To Life At The Illinois Lottery

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Camelot Illinois Brings Fast Play to Life at The Illinois Lottery

    May 27, 2022

    Camelot Illinois Brings Fast Play To Life At The Illinois Lottery

    May 26, 2022

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    May 23, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.