In an era of major disruption, Scientific Games is investing in technology to help lotteries adapt to how consumers shop and how they play lottery games. With 21 mobile apps launched, the U.S. lottery industry’s leading app provider recently released its NextGen™ mobile app.
As more and more lotteries begin to sell games online, the NextGen app seamlessly integrates iLottery functionality for eInstant and eDraw games, and offers player account management and online wallet features.
In April, the South Carolina Education Lottery launched Scientific Games’ NextGen app, which has been well-received by players, enabling access to the Lottery’s Players’ Club and much more.
“We continue our focus on connecting retail and digital lottery by bringing mobile lottery experiences to players. Now, we are evolving to our NextGen mobile app, moving from a mobile-first to a user-first experience,” said Amy Bergette, VP Digital Content Studio for Scientific Games.
One in four U.S. lotteries are powered by a Scientific Games mobile app. A single mobile application can securely serve every vertical including second-chance promotions, interactive games, loyalty, rewards and iLottery.
“We’ve invested in technology platforms, mobile development and customer research to make sure our apps provide highly effective consumer interactions with lottery brands,” explains Bergette. “The NextGen app has been thoughtfully designed to achieve high engagement with players through a powerful new user interface.
“Our goal is to deliver a superior user experience. Content is dynamic and based on the player’s behavior,” says Bergette. “We’ve leveraged native device touch and facial recognition login, and our landing pages are designed to engage players and drive them to other areas throughout the app. And it’s all customized independently through our integrated content management system.”
The NextGen app integrates with Scientific Games’ second-chance promotions as well as third-party promotions, providing rules and information, keeping track of entries and showing drawings and winners. Lottery players can scan their lottery draw or instant game tickets and receive drawing entries and other rewards.
“Best of all, the NextGen app makes it easy to launch digital promotions, which adds up to less cost for lotteries,” adds Bergette.
The app supports retail sales by driving players to nearby lottery retailers, and enables limited contact and frictionless transactions. This allows players to pick their game and numbers on their phone to create an ePlayslip, then have the clerk scan a barcode on the mobile device to produce the ticket. Players can also use the app to scan instant and draw game tickets to see if they’re winners.
“Lotteries can communicate directly with players through targeted and personalized push notifications with special offers,” shares Bergette. “It supports automated campaigns and has geo-fencing features for location-based campaigns. Through our powerful CRM tools, we can send the right message at the right time to the right player.”