Atlas Experiences is delivering a certifiable superstar to at least 15 lotteries, and growing, with its “Living Lucky with Luke Combs” Promotion and Private Concert. Luke Combs won the Annual Country Music Association’s top award, Entertainer of the Year, last November. He was also nominated for the Grammy’s Best Country Solo Performance, which will be decided in April.
Even more impressive than awards, Luke Combs is performing to sold out stadiums. He just launched his first-ever headline stadium tour.
Luke Combs’ meteoric rise in popularity makes Atlas Experiences’ exclusive program “Living Lucky with Luke Combs” truly a once-in-a-lifetime experience for participating lottery players. Lotteries who signed up will be able to send their winners and guests to an intimate concert, where Combs will give away half a million dollars. To elevate the experience even more, Luke will announce a $10,000 winner for each participating lottery.
Luke Combs’ current popularity and connection with his fans will drive awareness and engagement with lotteries offering the unique prize package, which will drive media attention. “With Luke’s support for the program combined with over $650,000 in total cash prizes, the media coverage will showcase the opportunity for a Luke Combs fan to win $500,000,” Derek Gwaltney, Founder & CEO, Atlas Experiences said. “So, when you talk about driving winner awareness for a private lottery event and concert with Luke, this package is going to be unlike anything else.”
Atlas Experiences has made the promotional package as flexible as possible to allow for more participation, regardless of budget or product integration. While the original vision was for a “Living Lucky with Luke Combs” scratch ticket, some lotteries are leveraging the marketing package to include a fully produced TV spot, radio spot and custom augmented reality messaging from Luke. “I am always asked: ‘what can we do?’” Gwaltney said, “and my response is always, ‘tell me what works best for your market, and I’ll see what I can do.’”
For instance, lotteries utilize the Luke Combs brand to promote all their products, and even one execution has a Fast Play Living Lucky with Luke Combs game. Another lottery wanted to sell a “Living Lucky” scratch ticket, awarding the Luke Combs prize package.
Gwaltney concluded, “There is still time as we are still discussing opportunities for more lotteries to participate. Whatever price point works best; whatever strategy connects with the consumer. We are going to do everything in our power to make their vision happen because it makes the result bigger and better for all parties.”