La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, March 30
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Compilation»Georgia Lottery Roadmap
    Compilation

    Georgia Lottery Roadmap

    December 16, 20222 Mins Read
    Facebook Twitter LinkedIn Email

    By Erin Murphy, Interactive Product Director, Georgia Lottery Corporation

    We have exciting enhancements planned on our 2023 roadmap: Our iLottery program has opportunities to grow our customer base, game portfolio, and feature set. The challenge is prioritizing initiatives to pursue, taking into consideration our revenue goals, our players’ needs and expectations, the competitive landscape and staffing/technology resources.

    Our 2023 calendar includes a new category of games set to launch simultaneously on iLottery and at retail, a significant increase in second-chance promotions with both automatic entry for iLottery purchases and scan entry via our mobile app for retail tickets, new Diggi (eInstant) games with a Georgia flavor, and a focus on building out infrastructure to enable our omnichannel strategy.

    “Omnichannel” is one of those buzzwords that may mean different things to different people—or be a complete mystery to others. In general, it’s a system in which the player can take almost any action related to lottery play in any environment in which the lottery operates: at retail (whether interacting with a clerk or at a vending machine), on a website, or via a mobile app if the lottery has one. An omnichannel strategy may include, for example, something as simple as offering a scratcher at retail with text directing the player to use the website or app to play a sister game, enter a second-chance promotion and/or enter a code to receive iLottery bonus credit. With the proper infrastructure in place, omnichannel can also include allowing the player to use a digital wallet linked to an iLottery account to buy tickets, deposit funds, and redeem prizes at retail.

    An omnichannel strategy yields multiple benefits: encouraging retail players to also play iLottery boosts revenue, provides a wealth of data on player behavior and preferences, and enables the introduction of loyalty programs that can reward players for engaging with the lottery both at retail and digitally. It also fulfills the expectations of our players, who already see their digital and “real” worlds meshing seamlessly: They use digital payment apps at their favorite restaurant, return items bought from online merchants to brick-and-mortar stores, and decide whether to watch a new movie in a theater or on a streaming service. With an omnichannel infrastructure and strategy, our customers can play at a time and place that is convenient for them.

     

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleOne of Our Focus Areas Is Value
    Next Article Pennsylvania Lottery Wallet

    Related Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    FDJ Launches Menez l’enquête, a New “Phygital” Game

    March 7, 2023

    The Lottery World in Brief (Jan/Feb 2023)

    February 14, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.