Loto-Québec launched PLINKO® in May 2023, as both a scratch ticket and an online scratch game. The new $5 multi-level PLINKO® game, licensed by Scientific Games, is based on the popular pricing game featured on THE PRICE IS RIGHT.
“It’ll be offered as a scratch ticket and an online scratch game, and feature an animation online or at the retail terminal for winners of a guaranteed prize, as well as a chance to drop a Chip on a real life-size PLINKO® board for the grand prize winners. The RTP is 70% for the scratch ticket and 72% for the online game,” said Martine Hénault, Product Manager, Loto-Québec.
The lottery estimates weekly sales for the game (paper and online versions) will average $1.25 million (so 0.1428 per capita).
Loto-Québec is supporting with traditional advertising as well as player outreach.
“We’ll not only have traditional TV and ad campaigns, but we’ll also post a video on how the game works on our online platforms. Winners will play on a real PLINKO® board at the Casino de Montréal, and this will be streamed on our social media platforms. What’s more, we’ll display promotional PLINKO® boards in our casinos, trade shows and at sports and general public events to further promote the game,” said Martine Adam, Senior Project Manager, Advertising, Loto-Québec. TV ads will run for four weeks.