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    Magazine Feature

    The Roundup: Retail Initiatives

    By Byron LaFleurJune 16, 2022
    Magazine Secondary Feature

    Summer Campaigns 2022

    June 27, 2022
    Magazine Feature

    My Lottery’s Dream Game

    June 14, 2022
    Magazine Secondary Feature

    The Roundup – Draw Games

    April 11, 2022
    5 Mins Read

    Moving On Up

    Digital platform upgrade unlocks new potential It’s a win-win for the Georgia…

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    4 Mins Read

    Ohio Convenience Stores Benefit from Retail Automation

    Pandemic and workforce challenges have forced retailers all over the world to…

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    4 Mins Read

    Sports Betting in Retail

    By Kristen Pare, INTRALOT The emergence of state-sanctioned sports betting is one…

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    La Fleur’s July/August 2022 Issue – The Retail Issue

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    Vendor Story
    5 Mins Read

    Why Were Investors So Attracted to Scientific Games?

    Scientific Games, a lottery company established in 1973, acquired two gaming companies (WMS and Bally Technologies) back to…

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    Vendor Story
    5 Mins Read

    Alchemy3 and Iowa Lottery Think Outside

    For the past two years, Iowans—and the rest of the country—have been on standby, cooped up inside. They’ve been…

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    Industry News

    Florida Lottery Taps Social Media Celebrity to Help Players Live Long

    By Byron LaFleurApril 11, 2022
    Vendor Story
    5 Mins Read

    New FY22 Sales Data Shows 3 Critical Scratch Games Trends

    By the 2nd quarter of 2021, the U.S. economy had recovered to its pre-pandemic GDP levels, surpassing all…

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    Vendor Story
    4 Mins Read

    Five More States Launch Draw Game Cash Pop™

    In January and February, the lotteries in Florida, South Carolina, Virginia, and West Virginia became the latest to…

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    Magazine Secondary Feature

    Q2 Instant Campaigns

    By Byron LaFleurApril 11, 2022
    Vendor Story
    4 Mins Read

    The Evolution of Fast Play

    Lottery has been around for longer than one would think. The word ‘lottery’ was formed centuries ago and…

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    Vendor Story
    4 Mins Read

    Alchemy3 & Idaho’s New Way to Reposition a Top Cash Prize

    The Idaho Lottery launched a fascinating omnichannel campaign based on Alchemy3’s Cabela’s brand. They took a unique approach…

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    Magazine Secondary Feature

    Lottery Ads: Go Non-Traditional

    By Byron LaFleurFebruary 13, 2022
    Industry News
    2 Mins Read

    Increase in Crime Rates Forces Lotteries to Find Custom Solutions

    With higher price points and payouts, interest in instant games has never been higher for players. Unfortunately, it…

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    Industry News
    2 Mins Read

    GAMEOLOGY: Thoroughbred Game Maker Breaks from the Pack

    Longtime digital game designer and developer Tournament One is rebranding as GAMEOLOGY®, a name that better reflects the…

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    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

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