As lotteries across America search for new ways to grow, big box retailers are a challenging and almost uncharted territory, with their enormous traffic flow and high per-store sales. Costco has been, until now, one of those largely untapped retail opportunities. In 2018, the Arizona Lottery defied the odds by bringing a strong value proposition to Costco and, for the first time ever in the United States, began selling Scratchers® [...]
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PA’s Cross Play Promotions
The Pennsylvania Lottery is cross promoting its instant, Fast Play and iLottery products through three tie-in licensed brands. THE WIZARD OF OZ™, Grumpy Cat® and Gold Fish®. THE WIZARD OF OZ, Gold Fish and Grumpy [...]
National Lottery Week
The 2019 Lottery Week (July 15-20, 2019) evolved from an idea implemented with great success by the Massachusetts Lottery last year. Declaring July 17, 2018, as National Lottery Day, Massachusetts Lottery offered consumers and retailers [...]
PA Casinos’ Lawsuit
Seven Pennsylvania casinos filed a lawsuit in August 2018 that the state lottery’s iLottery games mimic slot machines in violation of the state’s gaming law. In July, the Pennsylvania Commonwealth Court denied their request for [...]