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La Fleur’s 2018 LotTECH Connect was held December 4-7, 2018 at the AT&T Hotel & Conference Center on the University of Texas-Austin campus. The theme was “Charting the Player Experience.” The Texas Lottery is the co-host of La Fleur’s 2018 LotTECH Connect. The Gold Sponsors were Camelot Global, IGT, INTRALOT, National CineMedia (NCM), NeoPollard Interactive, Scientific Games and Worldpay Gaming. The Silver Sponsors were Abacus Solutions International, Linq3 Technologies [...]
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LotTECH Connect Report
La Fleur’s 2018 LotTECH Connect was held December 4-7, 2018 at the AT&T Hotel & Conference Center on the University of Texas-Austin campus. The theme was “Charting the Player Experience.” The Texas Lottery is [...]
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Virginia’s WIN A SPIN
Virginia Lottery launched its $5 scratcher, called WIN A SPIN, in September. Since “The Big Spin” is trademarked, the lottery needed a “different spin” on the product name. The product’s debut occurred at the 2018 [...]
OLG’s The Bigger Spin
OLG’s launch of The Big Spin in September 2017 revolutionized the North American lottery market. Building off of a key player insight—that excitement builds with the anticipation of finding out how much you’ve won—OLG created [...]
CASA Contribution
For its Holiday Scratchers campaign, the Arizona Lottery created a unique QVC-styled commercial spot, produced an almost three-hour livestream and hosted an improv comedy show. The result? Explosive sales, and a $25,000 charitable donation to [...]
DC Sports Betting Update
Update: On February 5, the D.C. Council voted 7 to 6 to approve a bill to award a sole-source contract to INTRALOT to run the new sports lottery program. INTRALOT is the DC Lottery's systems vendor. The [...]