For the past decade, the lotto category has been dominated by the two multi-jurisdiction games, Powerball and Mega Millions—and, to a lesser extent, the For Life annuity lottos, Cash4Life and Lucky for Life. In 2019, in-state lotto made up only 4.5% of the total U.S. sales, down from 4.7% in 2018. As this trend continues, more lotteries are wondering what to do with their worst performing draw games. How do [...]

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Lottery Biz

Magazine PDF

Includes 3Q19 Sales Report

NH’s Holiday Lights Promotion

The New Hampshire Lottery kicked off its Holiday Lights promotion last year which featured the opportunity to win a coveted position on the lottery’s second edition of the holiday program. In November, the lottery launched [...]

New Hampshire Sports Betting RFP

The New Hampshire Lottery received 13 proposals from potential vendors and retailers looking to offer sports betting in New Hampshire. The New Hampshire Lottery issued a request for proposals (RFP) for implementing sports betting in [...]

Kansas Vending Program

The Kansas Lottery will use its new vending machines to market its Holiday Lucky Times family. “The lottery believes the vending machines will play a key role this holiday season because players will be able [...]