Other Articles
National Bloc Ad Campaign: Is It Time To Reevaluate?
By Terri Markle Joining forces to create a multi-jurisdictional bloc lotto ad campaign is hardly a new idea for the U.S. lottery industry. Certainly, one of the best examples is 15 U.S. lotteries running the ad campaign, “It’s America’s Game–The One and Only Powerball,” starring the Ray Charles in 1991 (see page 21). But interest is percolating up from the ranks of lottery marketing directors who would like to share [...]
Other Features
National Bloc Ad Campaign: Is It Time To Reevaluate?
By Terri Markle Joining forces to create a multi-jurisdictional bloc lotto ad campaign is hardly a new idea for the U.S. lottery industry. Certainly, one of the best examples is 15 U.S. lotteries running the [...]
MUSL Featured Ray Charles in Powerball Ad Campaign
On September 19, 2001, MDI announced that it had entered into an agreement with the Multi-State Lottery Association (MUSL) for a Powerball advertising campaign featuring music legend Ray Charles, under the company’s exclusive lottery licensing [...]
Toronto: The Views Are Different
We’ve spent a lot of time preparing for the La Fleur’s conference that is coming to Toronto at the end of June. This is an open invitation and recruiting trip for me to invite [...]
Subscriber Content
Bob Newhart
Kentucky Lottery Corp. (KLC) plans to offer its North Pole Focus Group holiday scratcher ad campaign, featuring the legendary comedian Bob Newhart, to other lotteries. “Our main focus would be to partner with other lotteries [...]
Pennsylvania Keno
Pennsylvania Lottery began rolling out its expanded product portfolio, starting with the launch of fast draw keno in May. “Keno got off to a strong start in Pennsylvania, with nearly $1.8 million in sales during [...]
Brand Anthem
The Florida Lottery will debut a new brand anthem in fiscal 2019. “We want the citizens of Florida to know that every ticket is a winner for education. So, enjoy that moment of entertainment knowing [...]
Marketers Roundup
La Fleur’s signature interactive breaks at the recent La Fleur’s 2018 LotMKT Trends Conference, held May 14-17, 2018, in Washington, DC featured great ‘lightbulb’ moments. Featured below are sound bites from the lottery marketing and [...]
Other Stories
Bob Newhart
Kentucky Lottery Corp. (KLC) plans to offer its North Pole Focus Group holiday scratcher ad campaign, featuring the legendary comedian Bob Newhart, to other lotteries. “Our main focus would be to partner with other lotteries [...]
Pennsylvania Keno
Pennsylvania Lottery began rolling out its expanded product portfolio, starting with the launch of fast draw keno in May. “Keno got off to a strong start in Pennsylvania, with nearly $1.8 million in sales during [...]
Brand Anthem
The Florida Lottery will debut a new brand anthem in fiscal 2019. “We want the citizens of Florida to know that every ticket is a winner for education. So, enjoy that moment of entertainment knowing [...]
Marketers Roundup
La Fleur’s signature interactive breaks at the recent La Fleur’s 2018 LotMKT Trends Conference, held May 14-17, 2018, in Washington, DC featured great ‘lightbulb’ moments. Featured below are sound bites from the lottery marketing and [...]
DC Scratcher Initiatives
The DC Lottery is feeling the love from players! Its new $5 scratcher, called DC Love, is indexing at 114, which is out-indexing its last major $5 release, DC-7s, at the five-week mark. “We believe [...]
MUSL RNG Report
The Arizona Lottery released the report from the Multi-State Lottery Association’s (MUSL) investigation of Arizona’s Random Number Generators (RNG). This report is available for download on the lottery’s website. In November 2017, the Arizona Lottery’s [...]
Pennsylvania Expansion
The Pennsylvania Lottery will be expanding its product portfolio in fiscal 2018 to include iLottery games, virtual sports monitor games and Keno. The lottery marked its 46th anniversary on March 15. “As we reflect on [...]
Some Like It Hot
“Give a girl the right pair of shoes and she’ll conquer the world.” If you know this witticism, then you’re a Marilyn Monroe fan. This American actress who starred in such blockbusters as “The Seven [...]
Michigan & NCEL Director
Michigan Director Michigan Lottery Commissioner Aric Nesbitt announced his resignation in March to pursue “other options for public service,” according to Gov. Rick Snyder. Nesbitt was named commissioner in February 2017. Gov. Snyder has appointed [...]
3 New Lottery CEOs
New GA Lottery CEO Georgia Gov. Nathan Deal nominated Gretchen Corbin to serve as President and CEO of the Georgia Lottery Corp. (GLC) following the announcement of President and CEO Debbie Alford’s departure. “The critical [...]
Experiential Marketing
The Louisiana Lottery Corp. is spotlighting its Mardi Gras scratch-off games by hosting a king cake giveaway on its website Jan. 6-28 in conjunction with Cartozzo’s Bakery, a gourmet wholesale and online bakery in Kenner. [...]
Digital Engagement Program
The Arizona Lottery will launch Fast Play in February. “It isn’t new to the lottery industry, but it’s new for us,” explained Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery. Fast Play is a [...]
Pick Your Present
Western Canada Lottery Corp. (WCLC) is selling a $20 Player’s Choice Mega Pack which features a strip of 10 tickets. There were 900,000 mylar pouches ordered. The lottery’s regional holiday offering includes entries into the [...]
Advent Calendar Promo
B.C. Lottery Corp. (BCLC) is testing a holiday gift promotion with its Scratch & Win tickets. “At select retail locations, we will be offering a free advent calendar with the purchase of $50 worth of [...]
Calendrier de l’avent
Loto-Québec will launch an advent calendar ticket for the holidays. Called Calendrier de l’avent, it is a first. “Calendrier de l’avent is an oversized ticket, a first timer in our market,” said Anne-Marie Voyer, Department [...]
Enhanced Mega Millions
Mega Millions changed to a new price point ($2), new matrix (5/70 + 1/25) and new prize structure effective with the October 31 drawing. Speaking at La Fleur’s 2017 LotTECH Connect in Austin, Debbie Alford, [...]
Store of the Future Initiatives
Canadian lotteries are investing time and money into creating “Stores of the Future.” For instance, B.C. Lottery Corp. (BCLC) created a Lotto Signature Store model to transform the lottery transaction model for players and retailers. [...]
NFL Tickets on the Market
Arizona Cardinals Tickets The Arizona Lottery and the Arizona Cardinals teamed up again to bring back the popular Arizona Cardinals Scratchers® ticket for its second season.Last year, the two organizations introduced the exclusive ticket to [...]
Debit Card Transactions
Players of the Arkansas Lottery can now purchase lottery tickets by debit card at retailers where available. It became legal on August 1. Lottery retailers are responsible for paying the debit card transactional fees. “Overall [...]
$758.7M Jackpot
Powerball’s August 23, 2017 drawing resulted in a $758.7 million jackpot winner for the Massachusetts Lottery. The odds of picking all six numbers correctly were about one in 292.2 million. The $758.7 million jackpot is [...]
InspiredOH
The Ohio Lottery has launched a campaign called InspiredOH. The campaign is focused on telling stories of hope and perseverance of the residents of Ohio through short videos. The project has been in the works [...]
Online Surprise?
The New Hampshire Lottery has been authorized to sell over the internet. The authorization for selling online came with the new state budget for fiscal years 2018-2019, but it was quite a surprise for the [...]
DC Lottery’s New Ad Campaign Celebrates DC Neighborhoods
The District of Columbia is a place that is made up of distinct neighborhoods. In a continuing effort to be part of the fabric of the community, the DC Lottery is celebrating neighborhoods with 12 [...]
Finnish Arena
Veikkaus, along with the Finnish Defense Forces, will be the main corporate partner of the 2018 Finnish Arena next summer. The Arena’s theme is safety, tolerance and responsibility. “Next year Finland Arena themes are very [...]
ALC’s Winvelope
Who doesn’t like getting a monthly gift in the mail? Whether it is Birchbox (great cosmetics) or Harry’s razors (clean shave), it feels like Christmas in July. Now the marketers at Atlantic Lottery Corp. (ALC) [...]
Mission Accomplished: ALC’s New Omni-Channel System
It’s been just over six months since the Atlantic Lottery Corporation (ALC) in Canada launched a new omni-channel gaming system in its mission to offer players in four Canadian provinces a unified gaming experience across [...]
IGT’s Keith Cash: Delivering Value to Instants Customers
After nearly three decades in the lottery industry, Keith Cash has a well-rounded view of the business, with expertise in everything from press operations and instants sales to experience working on the lottery-operator side. It’s [...]
Backed for an Instant Success
La Fleur’s sits down with IWG’s newly appointed VP of North America Jason Lisiecki and CEO Rhydian Fisher to find out more about the instant win supplier’s ambitions for the North American lottery market “This [...]
Alchemy3: 2018 Powerball Power Cruise Exceeds Expectations
Alchemy3 staged a post-cruise webinar in February to provide a recap on a national basis for Power Cruise 2018, which set sail on January 15, 2018 from Tampa. From all accounts, Power Cruise was a [...]
Profile: IGT’s Steve “Nickels” Desautels Charts A New Retail Path
IGT’s Steven Desautels is known affectionately in the U.S. lottery industry as “Nickels,” his nickname when he worked at Murphy USA. As the chain store’s lottery-category manager, he earned the moniker based on the representative [...]
Is Scientific Games’ SCiQ An Investment in the Future?
The SCiQ™ ecosystem is clearly a game changer for the lottery industry – in particular the scratcher business which—in the U.S. alone—tops $47 billion. Lottery retailers participating in pilot tests are eager to implement SCiQ. [...]