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Magazine 2018-06-05T11:48:03-04:00

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National Bloc Ad Campaign: Is It Time To Reevaluate?

By Terri Markle Joining forces to create a multi-jurisdictional bloc lotto ad campaign is hardly a new idea for the U.S. lottery industry. Certainly, one of the best examples is 15 U.S. lotteries running the ad campaign, “It’s America’s Game–The One and Only Powerball,” starring the Ray Charles in 1991 (see page 21). But interest is percolating up from the ranks of lottery marketing directors who would like to share [...]

Other Features

MUSL Featured Ray Charles in Powerball Ad Campaign

On September 19, 2001, MDI announced that it had entered into an agreement with the Multi-State Lottery Association (MUSL) for a Powerball advertising campaign featuring music legend Ray Charles, under the company’s exclusive lottery licensing [...]

Toronto: The Views Are Different

We’ve spent a lot of time preparing for the La Fleur’s conference that is coming to Toronto at the end of June. This is an open invitation and recruiting trip for me to invite [...]

Subscriber Content

1st Quarter Sales Report

Bob Newhart

Kentucky Lottery Corp. (KLC) plans to offer its North Pole Focus Group holiday scratcher ad campaign, featuring the legendary comedian Bob Newhart, to other lotteries. “Our main focus would be to partner with other lotteries [...]

Pennsylvania Keno

Pennsylvania Lottery began rolling out its expanded product portfolio, starting with the launch of fast draw keno in May. “Keno got off to a strong start in Pennsylvania, with nearly $1.8 million in sales during [...]

Brand Anthem

The Florida Lottery will debut a new brand anthem in fiscal 2019. “We want the citizens of Florida to know that every ticket is a winner for education. So, enjoy that moment of entertainment knowing [...]

Marketers Roundup

La Fleur’s signature interactive breaks at the recent La Fleur’s 2018 LotMKT Trends Conference, held May 14-17, 2018, in Washington, DC featured great ‘lightbulb’ moments. Featured below are sound bites from the lottery marketing and [...]

Other Stories

Bob Newhart

Kentucky Lottery Corp. (KLC) plans to offer its North Pole Focus Group holiday scratcher ad campaign, featuring the legendary comedian Bob Newhart, to other lotteries. “Our main focus would be to partner with other lotteries [...]

Pennsylvania Keno

Pennsylvania Lottery began rolling out its expanded product portfolio, starting with the launch of fast draw keno in May. “Keno got off to a strong start in Pennsylvania, with nearly $1.8 million in sales during [...]

Brand Anthem

The Florida Lottery will debut a new brand anthem in fiscal 2019. “We want the citizens of Florida to know that every ticket is a winner for education. So, enjoy that moment of entertainment knowing [...]

Marketers Roundup

La Fleur’s signature interactive breaks at the recent La Fleur’s 2018 LotMKT Trends Conference, held May 14-17, 2018, in Washington, DC featured great ‘lightbulb’ moments. Featured below are sound bites from the lottery marketing and [...]

DC Scratcher Initiatives

The DC Lottery is feeling the love from players! Its new $5 scratcher, called DC Love, is indexing at 114, which is out-indexing its last major $5 release, DC-7s, at the five-week mark. “We believe [...]

MUSL RNG Report

The Arizona Lottery released the report from the Multi-State Lottery Association’s (MUSL) investigation of Arizona’s Random Number Generators (RNG). This report is available for download on the lottery’s website. In November 2017, the Arizona Lottery’s [...]

Pennsylvania Expansion

The Pennsylvania Lottery will be expanding its product portfolio in fiscal 2018 to include iLottery games, virtual sports monitor games and Keno. The lottery marked its 46th anniversary on March 15. “As we reflect on [...]

Some Like It Hot

“Give a girl the right pair of shoes and she’ll conquer the world.” If you know this witticism, then you’re a Marilyn Monroe fan. This American actress who starred in such blockbusters as “The Seven [...]

Michigan & NCEL Director

Michigan Director Michigan Lottery Commissioner Aric Nesbitt announced his resignation in March to pursue “other options for public service,” according to Gov. Rick Snyder. Nesbitt was named commissioner in February 2017. Gov. Snyder has appointed [...]

3 New Lottery CEOs

New GA Lottery CEO Georgia Gov. Nathan Deal nominated Gretchen Corbin to serve as President and CEO of the Georgia Lottery Corp. (GLC) following the announcement of President and CEO Debbie Alford’s departure. “The critical [...]

Experiential Marketing

The Louisiana Lottery Corp. is spotlighting its Mardi Gras scratch-off games by hosting a king cake giveaway on its website Jan. 6-28 in conjunction with Cartozzo’s Bakery, a gourmet wholesale and online bakery in Kenner. [...]

Digital Engagement Program

The Arizona Lottery will launch Fast Play in February. “It isn’t new to the lottery industry, but it’s new for us,” explained Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery. Fast Play is a [...]

Pick Your Present

Western Canada Lottery Corp. (WCLC) is selling a $20 Player’s Choice Mega Pack which features a strip of 10 tickets. There were 900,000 mylar pouches ordered. The lottery’s regional holiday offering includes entries into the [...]

Advent Calendar Promo

B.C. Lottery Corp. (BCLC) is testing a holiday gift promotion with its Scratch & Win tickets. “At select retail locations, we will be offering a free advent calendar with the purchase of $50 worth of [...]

Calendrier de l’avent

Loto-Québec will launch an advent calendar ticket for the holidays. Called Calendrier de l’avent, it is a first. “Calendrier de l’avent is an oversized ticket, a first timer in our market,” said Anne-Marie Voyer, Department [...]

Enhanced Mega Millions

Mega Millions changed to a new price point ($2), new matrix (5/70 + 1/25) and new prize structure effective with the October 31 drawing. Speaking at La Fleur’s 2017 LotTECH Connect in Austin, Debbie Alford, [...]

Store of the Future Initiatives

Canadian lotteries are investing time and money into creating “Stores of the Future.” For instance, B.C. Lottery Corp. (BCLC) created a Lotto Signature Store model to transform the lottery transaction model for players and retailers. [...]

NFL Tickets on the Market

Arizona Cardinals Tickets The Arizona Lottery and the Arizona Cardinals teamed up again to bring back the popular Arizona Cardinals Scratchers® ticket for its second season.Last year, the two organizations introduced the exclusive ticket to [...]

Debit Card Transactions

Players of the Arkansas Lottery can now purchase lottery tickets by debit card at retailers where available. It became legal on August 1. Lottery retailers are responsible for paying the debit card transactional fees. “Overall [...]

$758.7M Jackpot

Powerball’s August 23, 2017 drawing resulted in a $758.7 million jackpot winner for the Massachusetts Lottery. The odds of picking all six numbers correctly were about one in 292.2 million. The $758.7 million jackpot is [...]

InspiredOH

The Ohio Lottery has launched a campaign called InspiredOH. The campaign is focused on telling stories of hope and perseverance of the residents of Ohio through short videos. The project has been in the works [...]

Online Surprise?

The New Hampshire Lottery has been authorized to sell over the internet. The authorization for selling online came with the new state budget for fiscal years 2018-2019, but it was quite a surprise for the [...]

Finnish Arena

Veikkaus, along with the Finnish Defense Forces, will be the main corporate partner of the 2018 Finnish Arena next summer. The Arena’s theme is safety, tolerance and responsibility. “Next year Finland Arena themes are very [...]

ALC’s Winvelope

Who doesn’t like getting a monthly gift in the mail? Whether it is Birchbox (great cosmetics) or Harry’s razors (clean shave), it feels like Christmas in July. Now the marketers at Atlantic Lottery Corp. (ALC) [...]

Backed for an Instant Success

La Fleur’s sits down with IWG’s newly appointed VP of North America Jason Lisiecki and CEO Rhydian Fisher to find out more about the instant win supplier’s ambitions for the North American lottery market “This [...]