La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, March 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»New Mexico Lottery Dives Into 2020 Shark Week
    News

    New Mexico Lottery Dives Into 2020 Shark Week

    August 16, 20202 Mins Read
    Facebook Twitter LinkedIn Email

    New Mexico Lottery dived into its first-ever “Shark” promotion tied to 2020 Shark Week.

    The lottery had been pretty quiet, outside of normal player communications about its claim center hours or other player questions that arise. In August it returned to promoting games with Instagram, Facebook, VIP email and radio promotions. “We have timed them with the week leading into ‘Shark Week’ to promote our Cash Shark Scratcher. We’ve received outstanding participation with 27 radio stations promoting the game. They shared that they were very excited to offer something fun to their listeners,” said Wendy Ahlm, Director, Advertising & Marketing, New Mexico Lottery.

    The lottery ran social media promos and radio promos through August 14.  The lottery ran the 15-second Cash Shark Scratchers promotional announcement: “Your favorite finned fish is now a New Mexico Lottery game! Make every day a shark day with new Cash Shark Scratchers featuring top prizes of $500. Tune in to (station name) for your chance to win Lottery swag and 10 Lottery Bucks.”

    For its 30-second spot, it made a big splash that “the annual week of celebrating sharks is about to begin and New Mexico Lottery has joined the fun. Why celebrate your favorite finned fish for just one week? Make every day a shark day with Cash Shark Scratchers! This fun new game features top prizes of $500. Tune in to [Station ID information] for your chance to win. The first caller to repeat “Play ‘Cash Shark’ the Scratcher Shark” three times in five seconds will win a New Mexico Lottery cup and ten Lottery Bucks!”

    Ahlm said the lottery “created some really cool merchandise for our FB & Insta promos – coasters and koozies.”

     

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleVirginia Lottery Announces Third-Best Year Ever in Fiscal Year 2020
    Next Article Idaho Lottery Awards Five-Year Contract Extension To International Gamco

    Related Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Powerball® Debuts New NASCAR® Playoff Promotion

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    IWG Relaunches with Kentucky Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.