Promoting beneficiaries is critical for lotteries around the world. La Fleur’s Magazine wants to recognize a great digital lottery promotion recently launched in the United States.
The Oregon Lottery did some great work recognizing the Oregon Teacher of the Year. This is something the lottery does every year as a part of ongoing brand work. It created a 30-second spot featuring Nicole Butler-Hooton, who is the 2021 Oregon Teacher of the Year. “Nicole teaches second grade at Irving Elementary School in Bethel School District where her teaching style goes beyond instruction and serves to build lasting relationships with students and families.”
The Oregon Lottery also created a site (oregonteacheroftheyear.org) that provides substantial information and background on this award. This includes the names of past Teacher of the Year recipients as well as Regional Awards by year. Viewers can browse by decade (going back to 1959). There are photographs of the Teacher of the Year recipients dating back for the last decade.
In Oregon, 53% of the lottery’s transfers fund education. “This has become a very nice way for us to put a ‘face’ on all of that funding,” said Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery.
Thanks to the the Oregon Department of Education’s partnership with the Oregon Lottery, the Oregon Teacher of the Year receives a gift of $5,000 as well as a special fund to cover all travel costs for the year.
More information about the Oregon Teacher of the Year Program
Every year, each of the 50 states, U.S. territories, DC, and the Department of Defense Education Activity names a teacher of the year. The Oregon Teacher of the Year Program recognizes and honors teacher excellence, with the Teacher of the Year serving as the face and voice of exemplary educators across the state. Candidates for Oregon Teacher of the Year are exceptionally dedicated, knowledgeable, and skilled licensed public school educators in grades preK-12. (Source: https://oregonteacheroftheyear.org/about/)