Splashdot, Canada’s leading provider of player engagement, digital contests and loyalty environments for the lottery and gaming industry, is excited to collaborate with the Ontario Lottery and Gaming Corporation (OLG) on the launch of a new points redemption promotion – the first of its kind in Canada.
The promotion, which allows players to earn points when they play PROLINE at retail stores throughout Ontario and redeem for merchandise and prizes, was custom-developed and made possible by Splashdot’s proprietary nCentive software platform.
“At Splashdot, we’re always looking for new ways to innovate and drive player engagement to new heights, said Patrick Watson, President & CEO of Splashdot. “We are honoured to have the opportunity to partner with OLG and bring this leading-edge initiative to life.”
Not just the industry leader in iron-tight security, the incredible versatility of Splashdot’s nCentive software also enables greater participation and engagement, while capping ticket entry to support healthy play.
“OLG continues to look for new ways to build stronger relationships with our players while remaining committed to encouraging responsible play,” said Kim Clark, VP Lottery & Customer Success at OLG. “Working with Splashdot, we were able to achieve both these goals when designing this new, customized rewards program for our PROLINE retail customers.”
For more information on the new PROLINE points promotion, visit prolinepoints.olg.ca.
Splashdot is a leading provider of digital contests, player engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Atlantic Lottery Corporation (ALC), British Columbia Lottery Corporation (BCLC), Ontario Lottery and Gaming (OLG), Lotto Quebec (LQ), and Western Canada Lottery Corporation (WCLC).
OLG is the trusted source for world-class gaming entertainment for Ontarians. PROLINE in-store offers players the ability to wager on a variety of sports at approximately 10,000 retailers across Ontario. 100% of the profits generated through PROLINE, or any of OLG’s products are reinvested in the province to improve the quality of life for all Ontarians.
Customers must be 18 years of age or older to play PROLINE in-store. OLG promotes responsible gambling across all its gaming products and features online player tools and educational materials from OLG’s globally recognized PlaySmart program, which has received the highest level of certification from the World Lottery Association.
For further information:
VP Business Development, Splashdot