EuroDreams launched on October 30. Players have the chance to win up to €20,000 per month for 30 years.
A rare book featuring lottery results from the Massachusetts Bay colony in 1745 has been discovered and displayed at the 45th Boston International Antiquarian Book Fair. This book is believed to be the only surviving copy of lottery results from that time.
Lotto.com is expanding its services to Ohio, marking the seventh state in its national expansion strategy. Lotto.com allows players to order official state lottery draw games and scratch tickets online. The platform, which recently reached over one million customers, aims to provide a secure and convenient way to participate in state lotteries while contributing to state-sponsored initiatives.
Santa Casa da Misericordia of Lisbon (SCML), a Portuguese lottery operator, broke an agreement with the Regional Bank of Brasilia to explore and operate games and lotteries in the Federal District. This decision came after an external audit carried out by the international consulting firm BDO on Santa Casa Global, a company created to internationalize the Portuguese lottery operator. SCML’s administration raised concerns about the agreement and decided to cancel it to avoid potentially losing over €14 million. The Regional Bank of Brasilia planned to revitalize lottery operations in the Federal District and allocate 5 percent of the proceeds to professional soccer in the region.
Teófilo “Quico” Tabar, the administrator of the National Lottery of the Dominican Republic, has called for the lottery to regain powers of supervision and control over betting banks and their concessionaires. Tabar made this request on the 141st anniversary of the National Lottery, stating that the lottery should concentrate functions that were once transferred to other areas.
The state regulator Lottstift has successfully ordered Norway’s state-controlled monopoly operators, Norsk Tipping and Norsk Rikstoto, to reduce their marketing spend. In August of the previous year, these orders were made. Norsk Tipping had to cut advertising spend by 20% or NOK45 million (€3.8 million), and Norsk Rikstoto was told to reduce their spending by 5% or NOK3.4 million. These reductions were due to the banning of unlicensed gambling operators from advertising on television, reducing offshore gambling competition. Atle Hamar, director of Lottstift, expressed that they are satisfied with the progress, emphasizing that advertising and marketing for gambling can be harmful to those with gambling issues.
Abacus Solutions International Group (Abacus) has successfully completed the first phase of transferring Blackhawk Network’s Quickcard lottery sales onto its Lottery Everywhere platform. Abacus, a technology provider for lottery systems, partnered with Blackhawk Network, a global branded payments provider, to transition all Quickcard lottery sales from Blackhawk Network to Abacus. This move enhances Abacus’s product offerings and allows for the processing of Quickcard products in stores across Arizona in partnership with the Arizona Lottery and Scientific Games. This initiative aims to offer players new ways to purchase and play their favorite lottery games and streamline transactions. Abacus’s Fusion Platform™ is a versatile transaction gateway that helps retailers and lotteries connect easily to sell lottery products using existing hardware and infrastructures.
The West Virginia Lottery has launched a Halloween-themed PAC-MAN scratch-off game, featuring a top prize of $30,000. The game was designed in collaboration with Pollard Banknote and under license from Bandai Namco Entertainment America Inc. It is part of a suite of five Halloween-inspired games and is supported with marketing collateral, including point-of-sale posters, digital and social media ads, radio spots, and promotions featuring co-branded PAC-MAN merchandise. This launch aims to capitalize on the nostalgic appeal of the ’80s arcade icon, PAC-MAN. It’s the third PAC-MAN ticket launched by the West Virginia Lottery since 2006.
Scientific Games has partnered with the Delaware Lottery to enhance its player loyalty program by developing a mobile app. The app will offer player perks and achievement-based rewards to engage players. This collaboration is part of Scientific Games’ Enhanced Partnership program, designed to provide a comprehensive tech ecosystem for lottery and gaming operators. The program includes solutions for instant games, draw games, Keno, sports betting, and video lottery. Additionally, it offers tools like retailer business intelligence and SGEP instant game management. The app will feature a biometric log-in system and enable lottery retailers to check tickets, view winning numbers, and generate digital play slips. Amy Bergette, a Delaware Lottery spokesperson, mentioned that the partnership aims to boost total per capita sales and provide exciting experiences through instant scratch games and licensed properties. This collaboration will also allow the Delaware Lottery to monitor games, utilize the lottery gaming system, video lottery management system, and customer relationship management for sports betting activities.
Atlas Experiences, a prominent organization specializing in lottery promotions and incentive travel programs, has formed a strategic partnership with National CineMedia (NCM), the largest cinema advertising platform in the United States. This partnership, to be officially unveiled at the NASPL Conference, is set to change how lotteries connect with their audiences. With expertise in creating exceptional promotions and experiential events and NCM’s ability to reach diverse audiences, the partnership is designed to empower lotteries to enhance their reach and engagement. This collaboration is part of a broader trend that sees cinema as an appealing platform for connecting with audiences, including state lotteries, due to the resurgence of cinema experiences and the significant spending power of moviegoers. The partnership aims to leverage the alignment between lottery players and the national footprint of NCM’s theater network at the state and local level. Visitors to the NASPL Conference are invited to stop by booth #507 to learn more about this innovative partnership and how it can benefit lotteries.