The Iowa Lottery partnered with Hawkeye Sports Properties to create two Hawkeye-themed scratch games. These games offer players the chance to win tickets to popular college sporting events, celebrating the success of women’s athletics.
NBC10 Boston’s documentary “The $3 Million Mistake” tells the unusual story of a lottery ticket that won a multi-million-dollar prize, but the winner remained unaware until a state lottery investigation revealed the truth weeks later. The film explores the twists and turns in this unique case involving the Massachusetts State Lottery and state police.
The Massachusetts State Lottery is redesigning its popular Megabucks game to offer better odds, larger payouts, and an additional weekly drawing. Players will now select six numbers from a reduced pool of 44 numbers, significantly improving their chances of winning. The ticket price will increase to $2, and all non-jackpot prizes will double. Drawings will occur on Monday, Wednesday, and Saturday starting November 13.
A new Powerball feature, the Double Play option, will be available in Iowa starting on Sunday.
Stephanie Walker of West Point, Mississippi, was declared the NASCAR Powerball Playoff Champion, winning the $1 million grand prize in a drawing broadcast live from Victory Lane at Phoenix Raceway during pre-coverage of the 2023 NASCAR Cup Series Championship Race.
The Virginia Lottery is holding its seventh annual ‘Thank a Teacher Art Contest’ in partnership with The Supply Store. K-12 students from public schools across Virginia are encouraged to create artwork to show appreciation for their teachers. The winning artwork will be featured on thank-you notes distributed to teachers during National Teacher Appreciation Week in May. The winning artists will receive a $200 Visa gift card, and their school will receive a $2,000 cash prize, $1,000 from The Supply Room, and another $1,000 from the Virginia Lottery.
The Florida Lottery adds excitement to the holiday season with its “TRIPLE MATCH Holiday Scratch-Offs” game. In a new campaign by its agency of record, PPK, the Lottery is taking a humorous approach, highlighting the 3-in-1 nature of this game.
To remind New Yorkers to claim their unclaimed lottery winnings, the New York Lottery, in collaboration with McCann NY, launched a Halloween-themed campaign. The “Unclaimed Collection” features posters inspired by classic 1960s horror movie posters, such as “The Forgotten Wins” and “The Expiring,” humorously highlighting the importance of checking lottery tickets to avoid missing out on potential millions. These posters will be placed in areas where people purchase lottery tickets and in eerie locations like Amityville and Sleepy Hollow, NY, enhancing the spooky twist of the campaign.
Pennsylvania lawmakers have introduced a bill to ban unregulated “skill” slot machines, which they argue negatively impact users and divert funds from essential programs. The legislation aims to include the definition of a “slot machine” in the state’s criminal code, ensuring these devices fall under the purview of the Gaming Act for better regulation and consumer protection.
The Michigan House has passed a bill that would allow winners of multi-state lottery games like Powerball, Mega Millions, and Lucky for Life to remain anonymous.
The Tennessee Education Lottery Corporation has released a new ad titled ‘625’ from BUNTIN. This ad emphasizes the importance of playing “lucky” numbers in the lottery.
Finland’s Veikkaus will require scratchcard buyers to show ID from 2024, aiming to enhance safety and age monitoring. Players can use driving licenses, Veikkaus cards, or other valid IDs. Scratchcards will still be available without ID in 2023. Veikkaus will introduce a new scratchcard draw game in 2024, allowing players to enter non-winning cards into daily draws for €1,000 prizes. This move coincides with Finland’s plan to open its gambling market by 2026, potentially ending Veikkaus’ monopoly in most areas but likely preserving it for lotteries and retail slot machines.
French national lottery operator FDJ has completed its €350 million acquisition of Premier Lotteries Ireland (PLI), expanding into lottery operations outside of France. FDJ aims to grow PLI’s instant-win games, draw games player base, and digital experience for players.
April Augustine, the director of marketing at Gaming Laboratories International (GLI), was recognized in PR Daily’s Top Women in Marketing Awards for 2023 in the Tech/Digital Marketers category.
IGT’s subsidiary, IGT Global Solutions Corporation, has extended its contract with the South Dakota Lottery for five years until 2031, introducing Scan and Redeem, allowing players to scan and redeem winnings directly into their bank accounts, enhancing convenience.
IGT has been recognized by the All-In Diversity Project (AIDP) as a top gaming supplier in the 2023 All-Index™ report for its commitment to diversity, equality, and inclusion in the betting and gaming industry. IGT received the third-highest overall score in the report. The All-Index report assesses progress in these areas across the global gaming and betting sector.
INTRALOT extends its contract with OPAP, a Greek gaming operator, for number games until 2026. This includes the use of INTRALOT’S LotosX lottery software. They also have the option for two more one-year extensions. Intralot has been expanding its presence globally in the gaming industry.
Scientific Games has extended its contract with the Oregon Lottery to continue creating and producing instant scratch games for the state. This five-year contract extension ensures that Scientific Games will supply the Oregon Lottery with a variety of Scratch-it games. The Oregon Lottery uses proceeds from these games to support various voter-approved programs, including public schools, veteran services, and environmental preservation. Scientific Games is a global leader in the lottery and sports betting industry, offering innovative instant game experiences to players worldwide.
Scientific Games’ CEO Pat McHugh was recognized as one of Georgia Trend’s 500 Most Influential Leaders for guiding the sale of Scientific Games Lottery to Brookfield Business Partners in 2022. This strategic move allows the company to refocus on serving global lotteries and lottery-administered sports betting markets while continuing to operate under the Scientific Games brand, which has a long-standing legacy in the industry. The company’s digital lottery leadership was also acknowledged with the Lottery Supplier of the Year Award from SBC Americas in 2023.
Scientific Games is ramping up its investment in iLottery innovation with SG Studios and the SG Content Hub and partner program. The company showcased this platform and new digital games at the North American Association of State & Provincial Lotteries 2023 Conference. They are partnering with over 15 game studios globally for the SG Content Hub’s curated selection of high-performance iLottery games. Among the games debuting at the conference are GAME OF THRONES and MONOPOLY Property Payout, both created by SG Studios. Their focus is on providing high-performing games with unique mechanics and incredible art design for lottery customers. The SG Content Hub partner program aims to provide streamlined operations, simplified technical integrations, and enhanced data analytics for lotteries to access a vast amount of game content via one simple integration.