The Texas Lottery has collaborated with Space Perspective to introduce a scratch game partnership for the Space Perspective Cash Adventure Promotion. The initiative aims to send eight Texans to the edge of space in 2025. The winners, along with their guests, will experience a once-in-a-lifetime trip 100,000 feet above Earth aboard Spaceship Neptune. The Texas Lottery becomes the first in the world to offer flights on Space Perspective’s Spaceship Neptune. The promotion offers a unique opportunity for lottery players to win extraordinary experiences beyond traditional cash prizes.
A Commonwealth Court in Pennsylvania has ruled in favor of Pace-O-Matic, a Georgia gaming company, in an ongoing battle with the Pennsylvania Lottery. Pace-O-Matic provides machines to businesses in the state that allow people to win money for playing “skill” games. The Pennsylvania Lottery argued that these games take revenue away from the state. However, the Commonwealth Court stated that skill games are legal because they require a degree of skill to win. The decision also asserted that the State Liquor Control Board has no right to regulate or seize these machines. The state intends to appeal the decision to the Pennsylvania Supreme Court.
New Jersey Lottery officials have proposed amendments to rules regarding anonymity for lottery winners in the state. While the current rule allows winners to remain anonymous, the proposed revision provides additional information about “how the lottery will engage with winners.” The notice clarifies that even if winners choose to maintain anonymity publicly when claiming their prize, proper identification must still be presented for internal processing to share information about debts owed to the state or federal government. The proposed changes also mention that winners of “second chance drawing” and other giveaways without a participation cost are not subject to anonymity provisions.
Google Ads is updating its lottery courier policy for U.S. country-specifics. Starting from December 12, Google will accept and run ads from state-approved lottery couriers with state licenses in Arkansas, Montana, New Jersey, and New York.
Ontario Lottery and Gaming Corporation (OLG) is introducing a fresh master brand campaign targeting younger players. The “Winning Pieces” campaign seeks to redefine the concept of winning. The hero spot, set to run in cinemas, online, and on broadcast channels, features a dramatic countdown deadline for three young individuals to claim a prize, emphasizing the power of friendship in the winning experience. OLG aims to connect with a younger audience and present winning as a collective and enjoyable endeavor.
In New Hampshire, Santa is ditching the sleigh for a Harley. The GYK Antler agency created the campaign, featuring the modern St. Nick cruising on a motorcycle and distributing scratch tickets. Launched on Dec. 4 across CTV, WMUR, and statewide radio stations, the campaign aims to boost holiday sales for the New Hampshire Lottery.
Ohio has taken a proactive step in addressing problem gambling by becoming the first U.S. state to introduce free software to block digital bets. This initiative is part of The Ohio Lottery’s “Time Out Ohio” program, designed for individuals struggling with gambling problems. The program already allows individuals to self-exclude from brick-and-mortar casinos, and the addition of Gamban’s software extends this protection to online gambling. Gamban’s software blocks access to gambling sites on all devices and is offered for free as part of the Time Out Ohio program. Ohio’s approach could serve as a model for other states looking to address online gambling-related issues.
South Dakota has seen a rise in video lottery machines and an annual gambling total surpassing $1 billion. Some cities in the state, including Rapid City, Aberdeen, Mitchell, Watertown, Yankton, Sioux Falls, and Brookings, have imposed caps on video lottery licenses within their limits. The move comes as the South Dakota Legislature considers raising betting limits for video lottery games.
The Illinois Lottery has introduced its first-ever $50 Instant Ticket, titled $10 Million. To celebrate the launch, the lottery is hosting a “Spin the Wheel” challenge, offering players a chance to win cash prizes ranging from $100 to $500, as well as the $50 Instant Ticket and other fun prizes. The event will take place at Navy Pier in Chicago. The $10 Million scratch-off game provides players with an opportunity to win over $330 million in total cash prizes, with a top prize of $10 million, making it one of the larger prize offerings in the state.
The sports betting committee of the North Carolina Lottery Commission has adjusted rules to allow sports betting operators to apply for naming rights at sports facilities. Previously, operators could establish partnerships with local sports teams but were restricted from affixing their names to any sports facility. This change now permits operators to apply for naming rights at sports arenas in North Carolina. The committee also allowed marketing affiliates to work with sports betting operators as long as they don’t accept revenue directly from bets placed by the players they refer. These changes are subject to final approval by the Lottery Commission.
The Illinois Lottery is organizing a holiday toy drive, allowing adults to donate a new, unwrapped toy at a specified location and receive an Illinois holiday instant ticket in return. The event took place at County Market on Monroe, and participants could receive a maximum of five Holiday Instant Tickets for their donations. All toys collected from the drive will benefit the Boys & Girls Clubs of Central Illinois.
The Connecticut Lottery Corporation (CLC) has chosen Fanatics Betting and Gaming as its next sports betting partner. Fanatics will replace Rush Street’s SugarHouse Sportsbook.