The Michigan Lottery launched its $10 Ca$h Game in July. It features a $1 million top prize. The lottery will support this new game with advertising.
“With the governor’s loosening of pandemic restrictions in addition to much deliberation and consideration for the safety of our players, retailers, and the public at large we’ve decided to cautiously resume for this first time since the pandemic began, terrestrial programming of select instant games starting with radio and TV advertising for our July launch of $10 Ca$h Game,” said Travis Priest, Printed Products Manager, Michigan Lottery. “As always we’ll continue to evaluate and monitor the effectiveness of this support in addition to maintaining flexibility in any marketing plans as a response to any potential future pandemic restrictions ensuring we are responsibly marketing our games and putting first the safety of the playing public.”
Michigan Lottery’s summer lineup (starting with its July 2021 game launches) also features a $2 top prize taxes paid game ($50,000 Taxes Paid!) as well as the $5 Poker Multiplier. “Our rotational strategy continues into August and September offering our players new, fresh packaged looks with a $500 RELOADED game offering some of the best odds on any instant game in market to win a wholly retail redeemable and highly satisfying $500 prize. A new $10 blowout game $40,000,000 Blowout! (only $50 & $100 prizes) and the highly anticipated new $30 launch of Diamond 7’s. September is rounded out by a numbers theme $2 game Amazing 8’ Doubler, a $5 multiplier game, 20X The Cash, and a core brand Michigan Lottery player favorite $20 Wild Time, Wild Time Millions,” said Priest.
There will be no new family of games (FOG) launched during the summer months. “Our last FOG launch was Jumbo Cash in May 2021,” said Priest.
Michigan Lottery’s instant ticket sales are robust in calendar 2021. “Calendar YTD we are up over 29% vs. YP same time with our $10, $20, $30 games driving the majority of observed growth up 12, 64, & 43% respectively,” said Priest.