Over the past few years, Loto-Québec’s 2nd Chance Promotion has been a huge hit with customers. Due to the promotion’s undeniable potential, the corporation is looking to expand it to include more lottery products in the coming months, starting with the return of its 2nd Chance Promotion featuring the Grande Vie lottery game. By purchasing a Grande Vie lottery ticket between April 1 and April 30, players who enter the promotion will be given a shot at a total of $50,000 in additional prizes.
Another edition of the 2nd Chance Promotion is set to launch this summer. During this time, all draw-based lottery ticket purchasers will have an opportunity to enter the promotion. The plan is to make the 2nd Chance Promotion a recurring monthly promotion—and give lottery players the chance to win additional prizes every month.
“Our strategy is to offer a variety of promotions at all times to all lottery players, regardless of what lottery products they buy—and this is the first step in implementing this strategy. To achieve our goals, we’re partnering with Splashdot, a leading provider of digital contests and customer engagement environments for the lottery and gaming industry. With so much happening in the lotto industry globally, it’s important to continually innovate and engage with our customers, and Spashdot’s know-how will allow us to do just that in a way that’s safe, effective, and keeps our customers at the centre,” said Jessica Poulin, Project Manager, Web and Relationship Marketing at Loto-Québec.
The lottery also produced the TV spot below to Experience VR:
More information is available at lotoquebec.com/2chance.