La Fleur’s Magazine interviewed North American lottery directors over the summer to learn about FY23 developments for retail, marketing, and new game launches. In the interview below, Colorado Lottery Director Tom Seaver discusses a big change with instant ticket management.
Colorado Lottery will evolve its Scratch game business to the Scientific Games Enhanced Partnership (SGEP) program through a contract extension with the company. The move comes as part of an overall responsible growth plan to drive maximum contributions to Colorado’s parks, trails, pools, open spaces, and schools across the state. Scientific Games has provided the Colorado Lottery’s Scratch games for nearly 40 years.
“Our biggest effort this year will no doubt be implementing an SGEP program in Colorado,” explained Seaver. “Our version of this partnership will include retailer recruiting and optimization, an extensive merchandising program with SciQ, inside sales, game optimization support, sales rep training and more. It will be a big lift, but Scratch games are our biggest category so we will ‘fish where the fish are.'”
In terms of major retail developments, Seaver added, “In addition to the SGEP elements named above, we are aggressively developing our vending network through a Decision Item (budget request) for new and better vending machines, as well as upgraded jackpot signs and menu boards.”