In his La Fleur’s Magazine interview about FY23 developments, Jay Finks, Executive Director of Oklahoma Lottery Commission (OLC), talked about the successful text of full-size self-service lottery terminals, HD machine rollout, and the installation of SciQ® technology (Scientific Games).
“FY23 will see a strong carryover from FY22. We were successful in our full-size test of self-service machines in Walmart Supercenters and are currently installing in all WMSC’s over the next month. We just put our HD machine in all Quik Trips (2.5 store version – 50% of the OK stores) – a first for QT. 7-Eleven, our third largest retailer, will be installing our SciQ offering in all their stores over the next quarter. Although the consumer market has slowed, our momentum with retailers remains incredibly strong,” said Finks.
In terms of prior year sales performance, Finks reported a slight increase. “FY21 ended up +30%; however, FY22 saw just a 1% increase in comp sales. And while we viewed that as a victory, given the challenging economic conditions (inflation and gas prices), we realize that FY23 is going to present those same challenges. Our focus will be on maximizing player engagement while we ‘weather the storm.’ iLottery will be a big topic for FY23 as we have plans to aggressively seek legislation allowing the OLC to sell over the internet.”
Finally, Oklahoma Lottery’s marketing department has been focused on providing the best digital options for lottery players. “OLC just launched a new website, Players Club and app. The app includes a new ‘mobile play slip’ feature that will serve as the catalyst to completely move away from paper play slips across the State,” said Finks.