In her La Fleur’s Magazine interview about FY23 developments, Rose Hudson, President of Louisiana Lottery Corporation, talked about the rollout of sports betting and launching a revamped website.
“A year ago, the Louisiana legislature authorized the Lottery to offer a sports betting website and mobile app platform, as well as permit local bars and restaurants (Class A facilities) to offer sports betting via kiosks in the parishes where sports betting had been previously approved,” said Hudson.
In December, the Lottery issued an RFI (request for information) soliciting potential vendors to provide these services and conducted a review of responses to determine whether the proposed solutions would be a good fit toward the Lottery’s mission to maximize revenue for the state.
“I am pleased to announce that we are in the process of finalizing a contract with a selected vendor to provide a full sports betting complement of services that will fulfill the intent of the legislature regarding the Lottery’s involvement in sports betting,” said Hudson. “Our goal is to have wagering channels up and running within 90 days of finalizing the deal with 350 to 500 kiosks installed over the next five years based on performance and coverage criteria.”
The Louisiana Lottery has also been authorized to permit local bars and restaurants to offer sports betting on location in addition to offering a sports betting website and mobile app.
Currently, the lottery is also redesigning both the front-end design as well as the back-end management software for its website.
“A brief survey of other lottery websites confirms that we still have an extremely data rich and well-organized site that delivers ease of navigation and a wealth of transparent information that players look for. However, we want to add additional functionality and creative flexibility in our design, including a second-chance drawing entry mechanism, better Club Lotteaux management and survey functionality as well as the capability to use dynamic video and animation in our designs,” said Hudson.